The Emotional Struggle Behind 2024's Christmas Ads
How UK retailers like John Lewis and M&S are crafting Christmas ads amidst global turmoil and a cost of living crisis. Discover the poignant narratives of 2024.
Category : Search result: celebrity marketing
How conservatism is being marketed as 'hot' to young women
A new strategy from the US right aims to recruit young female voters by framing conservatism as an aspirational, attractive lifestyle. Discover the figures and tactics behind this cultural shift.
Billionaire Offers Company to Anyone Proving Earth is Flat
Columbia Sportswear CEO Tim Boyle pledges his $3bn firm to anyone who can photograph the 'edge' of a flat Earth. A bold marketing stunt or serious offer? Discover the fine print.
Why 2026 World Cup stadiums are dropping sponsor names
FIFA orders US World Cup venues to remove all commercial branding, including stadium names, to protect official sponsors. Discover the full list of renamed stadiums.
Robbie Earle sacked by ITV over 2010 World Cup ticket row
Former Wimbledon star Robbie Earle was dismissed by ITV after his 2010 World Cup tickets were used in an ambush marketing stunt by models. Discover the full story behind the scandal.
Svedka's Fembot returns in Super Bowl ad after 12 years
Svedka vodka is bringing back its controversial Fembot character for a Super Bowl ad, aiming to shake up the brand. Will the risky AI-powered campaign pay off?
Josh Brolin Reveals His Pre-Presidency Friendship with Trump
Actor Josh Brolin discusses his past friendship with Donald Trump, calling him a marketing genius and a 'different guy' before he entered politics. Read his candid interview.
Virgin Media fined £50k for spam marketing emails
Virgin Media has been fined £50,000 by the ICO for sending over 450,000 unlawful marketing emails. Discover the details of the breach and what it means for your data rights.
Menswear CEO Apologises for Offensive Black Friday Email
XSuit founder Maximilien Perez takes full responsibility for an 'unprofessional' promotional email sent before Thanksgiving. Read the full apology and brand fallout.
Influencer Expert's 6 Tricks for Online Success & Profit
Discover the secrets to online success from Dr Sophie Bishop. Learn how to build a powerful personal brand, engage authentically, and start making money today.
Sky Sports' Female TikTok Channel Ditched in 3 Days
Sky Sports' Halo TikTok channel aimed at women was pulled after just three days. Discover why this marketing misstep highlights a fundamental flaw in how sports engage female audiences.
Sky Sports axes Halo TikTok channel after 3 days
Sky Sports has shut down its female-targeted TikTok channel, Halo, after just three days following widespread criticism that the content was patronising and unbelievably sexist.
Sky Sports axes Halo brand after backlash
Sky Sports has scrapped its female-targeted Halo brand just days after launch following a furious backlash accusing it of being patronising. Read the full story.
John Lewis Christmas ad faces Guardian reader backlash
Guardian readers condemn John Lewis's Christmas advert as a cynical ploy exploiting family values to drive sales, questioning its portrayal of gender roles and masculinity.
Ocado's viral 6-7 trend leaves customers baffled
Online supermarket Ocado has hopped on the viral 6-7 trend with a hilarious video, leaving many customers confused while others praise the marketing team. Discover the story behind the trend.
I'm A Celebrity 2025: Full Contestant Line-Up Announced
ITV announces the star-studded cast for I'm A Celebrity 2025, featuring soap legends, a Lioness, and an Eighties pop icon. Discover who's heading into the jungle.
Christmas Adverts 2025 Embrace Heartwarming Kindness
Major UK brands are embracing genuine kindness and emotional storytelling in their 2025 Christmas campaigns, marking a significant shift from commercial messaging to heartfelt connections.
Coca-Cola's AI Christmas ad backfires amid layoffs
Coca-Cola's attempt at an AI-generated holiday advertisement has spectacularly misfired, with technical errors plaguing the campaign while the company faces scrutiny over recent layoffs. Discover how the festive spirit turned sour for the beverage giant.
John Lewis Christmas Ad Targets Gen X Dads
John Lewis's latest Christmas campaign breaks tradition by focusing on relatable Generation X fathers and a surprising gardening theme, moving away from their signature animated characters.
California's Mysterious 'Marry Me Lisa' Billboards
Bizarre marriage proposal billboards appear across California, sparking widespread speculation and confusion about the mysterious Lisa and her would-be spouse.
Coca-Cola's AI Christmas Advert Sparks Backlash
Coca-Cola's revolutionary AI-created Christmas commercial has sparked heated debate among viewers and marketing experts. Discover why this technological leap is dividing opinions about authenticity in holiday advertising.
John Lewis Christmas Ad Star Reveals Real Family Struggle
The child actor from John Lewis's emotional Christmas commercial opens up about his real-life family challenges that made those on-screen tears authentic
Coca-Cola axes 2025 Christmas trucks in marketing shake-up
Coca-Cola confirms it will not run its iconic Christmas truck tour in 2025, marking a dramatic shift in holiday marketing strategy after three decades.
John Lewis Christmas ad backlash over 'depressing' rave theme
The retailer's festive campaign featuring a teenage boy transforming his father into a raver has sparked criticism from customers who call it 'not Christmassy' and demand return to traditional ads.
John Lewis Christmas Advert 2025 Faces Backlash
The iconic John Lewis Christmas advert faces unprecedented criticism in 2025 as critics question whether the retail giant's festive tradition has become outdated and lost its magic.
John Lewis 2025 Christmas Advert: Magical Reveal
The iconic British retailer has released its highly anticipated 2025 Christmas commercial, featuring an enchanting story that captures the true meaning of the festive season through magical storytelling and emotional connections.
John Lewis 2025 Christmas Ad Teaser Drops Early
John Lewis has sent Christmas enthusiasts into a frenzy with the surprise release of their 2025 advert teaser, featuring a magical snow globe and nostalgic soundtrack that's already breaking the internet.
Coca-Cola's AI Christmas Ad Features Santa Driving Truck
Coca-Cola's new holiday campaign features an AI-created Santa Claus driving a truck instead of his sleigh, dividing opinions about this technological twist on Christmas tradition.
Taylor Swift & Gigi Hadid's Chic NYC Dinner Date
Global superstar Taylor Swift enjoyed a sophisticated Manhattan dinner with supermodel Gigi Hadid, turning heads in coordinated black outfits just days before her highly anticipated reunion with NFL star Travis Kelce.
Coca-Cola's AI Christmas Advert Sparks Debate
Coca-Cola's groundbreaking Christmas campaign, created entirely by artificial intelligence, divides opinion as it reimagines holiday traditions through digital innovation.
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