39% Make More Effort for Mother's Day Than Father's Day, Study Finds
39% Make More Effort for Mother's Day Than Father's Day

New research has revealed that many fathers may be disappointed this Father's Day, as 39 per cent of people admit they make more effort for Mother's Day gifts. Furthermore, 12 per cent of individuals do not plan to purchase any gift for their dad this year.

Practical Presents Dominate

According to a study by Interflora, practical gifts remain the most common choice for Father's Day, with 21 per cent of people planning to buy something functional. Meanwhile, 16 per cent opt for an experience, and 11 per cent admit they will go down the novelty route, giving items that are more humorous than heartfelt.

Lack of Affection

The poll also found that 43 per cent of people have not told their dad they love them, shown affection, or expressed gratitude in more than two months, or could not even recall the last time they did so. This suggests a broader trend of underappreciation for fathers.

Wide Pickt banner — collaborative shopping lists app for Telegram, phone mockup with grocery list

Dads Want Flowers

Interestingly, 68 per cent of dads have never received flowers for Father's Day, despite nearly one in five admitting they would actually love a bouquet. This indicates a mismatch between what fathers desire and what they receive.

Bethany Day, Brand Manager at Interflora, commented: “It’s clear from our research that Father’s Day often ends up feeling like an afterthought compared to Mother’s Day. People are defaulting to socks, gadgets or novelty presents for dads, but there’s a real appetite for more meaningful gestures with lots of dads longing for flowers. Last year we saw a 32 per cent increase in people choosing to send flowers for Father's Day vs 2024, showing that people are starting to recognise flowers as a special and also convenient gifting option for Dads in June.”

Pickt after-article banner — collaborative shopping lists app with family illustration