Beauty Bay, a major UK online beauty retailer, has been rescued from administration after being sold to AA Investments Group. The deal was arranged through a pre-pack administration by Interpath, securing the future of the company that had previously paused all sales due to mounting cost pressures and weak consumer confidence.
Under the agreement, 62 Beauty Bay staff will transfer to the new owners. Joint founder Arron Gabbie will remain with the business for a short period to facilitate the transition. The company's website currently displays a message stating: "We'll Be Back Soon. BEAUTY BAY is offline right now, we'll be back shortly."
Beauty Bay was founded in 1999 by Arron and David Gabbie and grew to become one of the UK's leading online beauty retailers, serving over five million customers. It sells products from more than 200 brands, including its own-label range, By Beauty Bay, which covers hair care, body care, colour cosmetics, skincare, tools and accessories.
Rick Harrison, Managing Director at Interpath and joint administrator, said: "Since its inception in 1999, Beauty Bay has grown to become one of the UK's leading online beauty retailers, selling well-known cosmetics and cult brands to over five million customers. We are pleased to have concluded this transaction, which will see the brand continue under new ownership."
The founders expressed gratitude to their team, saying: "We would like to say a huge thank you to our brilliant team who have helped to make Beauty Bay everything that it is today. Their commitment and support over the last 27 years have been unwavering."
