Dunelm's £369 Rug Slashed by £277: Shoppers Say It's 'Absolutely Beautiful'
Dunelm Rug Slashed by £277: Shoppers Say It's 'Beautiful'

Dunelm has slashed the price of its Hani Floral Wool Round Rug by £276.75, reducing it from £369 to £92.25 – a 75% discount. The 240cm x 240cm (8ft x 8ft) navy variant is part of the retailer's clearance sale, available exclusively in that size and colour at the reduced price. Other colourways, including cream/blue and multi-coloured, remain at full price, ranging from £129 to £389 depending on size.

Design and Materials

The rug is handcrafted from pure natural wool, featuring a boho-inspired floral pattern aimed at bringing the beauty of nature indoors. Dunelm describes it as adding warmth and energy to any space while looking luxurious. As it is made from a natural fibre, initial shedding is expected; the retailer recommends unrolling the rug and leaving it for 24 hours before use, and maintaining it with regular vacuuming using a nozzle attachment. Spot cleaning with a damp cloth is advised for spills.

Shopper Reviews

With an overall star rating of 4.5 out of 5 based on 55 reviews, the rug has garnered significant praise. One satisfied shopper wrote: "Amazing rug. Very thick and well made. I managed to get it at a bargain price and it is a beautiful addition to my bedroom." Another commented: "Fabulous rug, looks even better in real life. Vibrant colours and great detail. This is my second Hani rug and they are great quality. They vacuum well and have spot washed beautifully after spills from the grandkids. Stylish and traditional with a modern twist."

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A third reviewer stated: "Lovely vibrant rug with a colourful design. The colours are very bright and lovely." Another added: "The rug feels quite heavy and sturdy, not flimsy so sits well and it’s a lovely thick texture but soft as it contains wool. Very happy with it and would definitely recommend." One five-star review read: "Absolutely beautiful, I can't stop looking at it. Colours are vibrant and the quality is amazing. After ordering a smaller size and it not being quite big enough my aunt said she would have it and its had the same effect on her. Definitely recommend."

Criticisms and Alternatives

Not all feedback was positive. A one-star reviewer noted: "Perfect size for our room, nice pattern and nice colours but fibres have shedded everywhere. It's okay for the living room or bedroom that's carpeted but terrible for a wooden floor." Another two-star review mentioned: "Colour is not nearly as vibrant as the photo. It looked very faded. Return took 15 days."

For shoppers seeking alternatives, Dusk offers a Wool Scallop Edge Rug for £75, made with a 100% wool pile, ideal for living rooms and bedrooms. Sainsbury's Habitat sells a Geometric Round Wool Cut Pile Rug for £80, featuring bright circles framed by curvy green and brown blocks, crafted from a wool and cotton blend with a soft short cut pile.

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