McDonald's has announced a trial of a new personalised uniform that allows employees to wear clothes they feel most comfortable in, including beanies, bucket hats, bandanas, jeans, chinos, denim skirts, and joggers. The fast food giant says the range is designed to be 'modern, inclusive and functional' in response to staff feedback.
The new uniform, the first update since 2016, lets crew members choose between classic and tailored fits to 'create a personalised uniform that best reflects their own identity'. Items will be fully recyclable, and the company plans to launch improved versions of religious headwear and maternity wear following input from multi-faith groups.
James Thorne, Chief People Officer at McDonald's UK&I, said: 'Our people are at the heart of everything we do, so I'm really excited to get their feedback on what we think is a fantastic range. The collection will give team members the opportunity to really create a look that reflects who they are – while still absolutely looking and feeling like part of the team.'
The trial will take place in selected restaurants in the coming weeks, ahead of a full rollout across all UK and Ireland restaurants next year. Bukky, a team member from South London, said: 'Having the option to choose what I wear at work is so important to me and I'm really looking forward to trialling the new range on my shifts.'
Phil Harland, Director of Client Management at Dimensions, which created the collection, added: 'We have worked hard to design a unique collection that is modern, comfortable, and sustainable. Feedback from Crew has been vital to developing the range.'
