Aldi has been voted Australia's best supermarket for the fifth consecutive year, according to a survey by consumer comparison website Canstar Blue. The German-owned chain was the only major retailer to achieve five stars for overall satisfaction among 2,500 shoppers surveyed.
In the value-for-money category, Aldi also received five stars, while rivals Woolworths and Coles both scored four and IGA received three. The survey highlighted that 65% of shoppers pay attention to specials, and a quarter have switched to supermarket-brand products to cut spending.
Canstar Blue editor-in-chief Christine Seib said Aldi's strong identity and low prices contributed to its success. 'Aldi is known for its winning products and comparatively low prices,' she said. 'It's not surprising Aussie consumers have rated it the best supermarket.'
Woolworths earned five stars for product variety and store layout, while Coles scored four stars in most categories but three for freshness of produce. IGA received its only five-star rating for customer service.
The survey found the average Australian household spends $152 per week on groceries, down $1 from the previous survey, suggesting shoppers are cutting back amid rising inflation and interest rates.
