Celebrity stylist Ellis Ranson, who has worked with stars including Megan McKenna, Ferne McCann, Aitch and Jamie Laing, has revealed her top tips for finding a signature style and the biggest fashion trends for the summer season. Ranson emphasises that comfort is key and advises against blindly following trends. 'You don't have to wear every trend to be fashionable,' she says. 'Find what works for you. It won't work if it's not authentic and if you don't feel truly comfortable in it.'
To help define a personal style, Ranson recommends the 'hanger hack': line all hangers in one direction, then turn them the opposite way after wearing an item. This reveals which pieces are worn most and which can be decluttered. 'You think you don't have the right T-shirt – but you do. It's just buried in the back of your wardrobe,' she notes.
Among this season's key trends, Ranson highlights the drop waist hem, which she describes as 'huge at the moment'. Moving away from the crop top era, this Twenties-inspired style works across minis, midis and maxis. She also notes the return of the pop of red, seen at Haute Couture Week, and the rise of tennis-chic and preppy looks, particularly rugby shirts styled in a relaxed, undone way.
Ranson also points to the enduring appeal of denim shorts, or 'jorts', now taking on an oversized, relaxed shape that lends itself to vintage shopping. For those experimenting with bolder trends like fringing, she suggests starting with accessories: 'Wear your basics – a plain top and jeans – then get a fringe bag or fringe boots, elevating a basic look and bringing in the trend through accents.'
Finally, Ranson stresses the importance of hair in completing an outfit, noting that 1990s hairstyles such as the jellyfish cut and short flicky blow-dries are currently popular. She advises considering hair as a crucial element to take a look from day to night.
