Brooklyn Beckham has recruited his billionaire heiress wife, Nicola Peltz, to help market the newest collection of his hot sauce line through a series of provocative photographs. The 27-year-old, who wed Nicola, aged 31, in 2022, appeared alongside her in multiple fresh images designed to boost his brand, Cloud 23.
Intimate Promotion Campaign
In one proud display, Nicola posed with her husband as they showcased miniature bottles of his spicy condiment. Another suggestive shot featured Nicola placing a bottle between her bust, with Brooklyn's hands visible in the frame, including his tattoo tributes to her. The tattoos read 'Beautiful girl Nicola' and 'Our little bubble', adding a personal touch to the promotional effort.
Additional captures showed Nicola and their friends smiling and posing in the back of a car, highlighting a casual, celebratory atmosphere. Nicola shared these posts with her 3.4 million followers, captioning them: '@cloud23 has the cutest and tiniest baby bottles coming outttt we’re all soo proud of you baby @brooklynpeltzbeckham.'
Brand Origins and Legal Challenges
Brooklyn launched Cloud 23 in 2024, following a string of other career pursuits. He named the brand after the No. 23 jersey his footballer father, David Beckham, wore during his stints at Real Madrid and LA Galaxy. The hot sauce comes in flavours such as Sweet Jalapeno and Hot Habanero.
However, last year, as he planned to expand his business, Brooklyn encountered a series of legal disputes with companies and the US Patent and Trademark Office over the Cloud 23 name. In October 2025, it was reported that the name provoked another clash, this time with a popular trainer company, ON, which boasts tennis legend Roger Federer as an investor.
The Swiss brand, known for its signature Cloud shoes due to their distinctive sole and minimalist aesthetic, hired the celebrity-endorsed law firm Bristows LLP to object to Cloud23's trademark application. The objection covered classifications including food, alcohol, sauces, live streaming, and sports equipment.
Fortunately for Brooklyn, both sides reportedly reached an amicable resolution, with ON Cloud never following through with the objection, allowing the trademark to be registered successfully.
Easter Celebrations and Family Dynamics
Meanwhile, on Monday, Nicola offered a glimpse into her wholesome Easter with Brooklyn, after appearing to respond to the Beckham family's celebrations. She posted an array of snaps depicting how she and Brooklyn spent their Easter Sunday.
The eldest Beckham son was seen baking a loaf of sourdough bread during the day and appeared shirtless in the garden, enjoying the baking heat surrounded by the couple's friends. Nicola also posed for a photo with Brooklyn while wearing a white and red polka dot smock summer dress.
This came just a day after Nicola seemed to hit back at the Beckhams by sharing a snap of her extravagant Easter basket on Sunday, in what appeared to be a subtle dig at Victoria and David's lavish personalised hampers for the family.
