The first ever full-length series of The Celebrity Apprentice is coming to BBC iPlayer and BBC One, with 12 well-known names taking on Lord Sugar's ultimate business challenge. Across six episodes, the celebrities will face a range of weekly business challenges set by Lord Sugar, competing for a £100,000 charity prize.
The confirmed cast includes singer Alexandra Burke, actor Danny Miller, presenter Gethin Jones, dancer Jordan Banjo, journalist Kay Burley, actress Maddie Grace Jepson, content creator Max Balegde, Gladiator Sheli McCoy, UK garage legend DJ Spoony, BBC Radio 2 presenter Richie Anderson, comedian Laura Smyth, and television personality Toni Laites.
For this star-studded series, the boardroom will relocate to a London City skyscraper, providing a distinctive new setting for Lord Sugar's final deliberations. Lord Sugar commented: 'We've not done anything like this before, and it'll be entertaining to see these 12 celebrities being put through six weeks of some brilliant business challenges. But just because they're celebrities, it doesn't mean they're going to get an easy ride, especially when there's £100,000 at stake for their chosen charity.'
Paul Broadbent, Director of Programmes at Naked, added: 'We've a brilliant cast of familiar faces entering our brand-new boardroom, and with a full six-episode series, viewers will get many opportunities to see the celebrities as they've never before, battling to show off their business acumen for a massive charity prize.'
Kalpna Patel-Knight, Head of Entertainment Commissioning at the BBC, said: 'This brand-new full-length series of The Celebrity Apprentice takes everything audiences love about the format and turns the pressure right up. This year's celebrities arrive with strong reputations - but in the boardroom, status counts for nothing. They'll be tested on leadership, teamwork and commercial instinct, and only those who can truly deliver will make it through.'
Broadcast details for The Celebrity Apprentice will be confirmed in due course. The series is a co-production with Naked (a Fremantle label) and MGM Alternative UK for BBC One and BBC iPlayer.
