Kim Kardashian Supports North West After Major Music Deal Signing
Kim Kardashian Backs North West's Music Career Expansion

Kim Kardashian and her preteen daughter North West were photographed departing a late-night recording studio session in Los Angeles on Monday evening. The sighting comes just days after it was revealed that the twelve-year-old has secured a significant contract with Mariah Carey's entertainment company, Gamma, marking a major step forward in her burgeoning music career.

Mother-Daughter Studio Outing

The forty-five-year-old television personality and SKIMS founder appeared in a supportive role, accompanying her eldest child to the studio. Kardashian, who has been enjoying her new romance with Formula One driver Lewis Hamilton, opted for a low-key ensemble consisting of a black trench coat, matching trousers, and comfortable shoes. Her dark hair was styled in a messy bun, and she carried a stylish purse over her right arm, completing the look with minimal makeup.

North West, meanwhile, sported a black sweatshirt and coordinating sweatpants adorned with silver embellishments. Her hair was pulled back into a simple ponytail, and she accessorised with fashionable sunglasses. The pair were seen exiting the studio and entering a silver SUV before driving off to their next destination.

North West's Growing Music Career

This studio visit follows the recent announcement that North has officially signed with Gamma, an independent entertainment firm led by former Apple executive Larry Jackson. The label, which also represents Mariah Carey, has rapidly built an impressive roster of clients since its launch in 2023, including Usher, Sexyy Red, and Snoop Dogg.

Sources have confirmed to Rolling Stone that North has already begun recording sessions under this new partnership. Gamma has additionally collaborated with her father, the artist formerly known as Kanye West and now known as Ye, for the release of his upcoming album titled Bully.

Recent Musical Output and Performances

North's musical activities have been intensifying in recent months. Her latest track, Piercing on My Hand, was released in early February and is believed to have been produced through Gamma, with contributions from Ye and Will Frenchman. The song, which North co-wrote with her father, appears to address negative criticism regarding her piercings.

In January, North delivered a surprise duet performance during Ye's sold-out concert in Mexico City. The father-daughter duo performed his 2014 song Only One on a fog-filled stage, and also showcased other tracks including Piercing On My Hand, as reported by Billboard. The concert additionally featured Ye performing hits such as Heartless, Mercy, and Can't Tell Me Nothing.

Previous Projects and Announcements

North's foray into the music industry includes a surprise feature on FKA Twigs' third studio album, EUSEXUA, last January, where she rapped fluently in Japanese on the track Childlike Things, eliciting mixed reactions from fans. The previous year, she also sang in Japanese on her father's Vultures 2 album.

At a Vultures 2 listening party in Arizona, North announced plans to release her debut album, Elementary School Dropout, a title that pays homage to Ye's 2004 LP The College Dropout. With her father standing nearby on stage, she declared, "Hi, it's Northie, and I've been working on an album. And it's called Elementary School Drop Out," prompting cheers and applause from the audience.

Broader Business Ventures

North's latest professional move coincides with reports that Kim Kardashian is assisting her daughter in preparing for a wider business rollout. According to The Sun, the reality television star has filed multiple trademark applications for NOR11, covering clothing, accessories, jewellery, and bags. These filings were submitted through KimYe's Kid Inc, with Kardashian listed as an officer. North has already been spotted wearing hats branded with the NOR11 logo.

While Ye's direct involvement in her business plans remains unconfirmed, his influence is evidently shaping her early creative trajectory. North, who is homeschooled rather than attending a traditional school—a decision both parents support—continues to expand her horizons beyond music.

In 2024, she made her acting debut as Young Simba during The Lion King's 30th Anniversary concert at The Hollywood Bowl, performing I Just Can't Wait To Be King while wearing a lion costume. As North West's career continues to evolve, her family's support and industry connections are playing a pivotal role in her multifaceted development.