Reality TV stars Pete Wicks and Maura Higgins are reportedly poised to become one of the UK's highest-earning celebrity couples, with combined fortunes estimated at £7.2 million. The 36-year-old former TOWIE star, worth around £4 million, and the 33-year-old Love Island alumna, valued at £3.2 million, have recently begun a romance that experts predict will significantly boost their profiles and incomes.
Brand expert Nick Ede told the Daily Mail that the couple's strategic spread across major TV networks—Pete currently on BBC's Strictly Come Dancing and Maura set to appear on ITV's I'm A Celebrity... Get Me Out Of Here!—makes them 'omnipresent TV personalities.' Ede suggested they could secure a fly-on-the-wall documentary or further daytime TV roles, with Maura tipped as a potential Loose Woman panellist.
Pete rose to fame on The Only Way Is Essex from 2015 to 2022, later appearing on Celebs Go Dating and SAS: Who Dares Wins. He co-hosts the popular Staying Relevant podcast with Sam Thompson, which boasts 65,000 YouTube subscribers and 400,000 TikTok followers. The duo sold out UK theatres for live shows in 2024, with rumours of more dates in 2025.
Maura, known for her time on Love Island, has dated fellow reality stars and Hollywood stuntman Bobby Holland Hanton. Her upcoming stint on I'm A Celebrity is expected to further elevate her fame. The couple's combined star power is predicted to lead to lucrative deals and increased media presence across multiple platforms.
