TikTok is handing control back to its users with a new feature designed to manage the amount of AI-generated content, often referred to as 'AI slop', that appears in their personal feeds. The company announced on Wednesday 19 November 2025 that it will introduce a slider for people to decide if they want to see more or less content created using generative artificial intelligence.
How the New AI Content Control Works
This new setting will be part of TikTok's existing 'manage topics' feature, which already allows users to adjust their preferences for categories like sport or food and drink. The tool is opt-in, meaning that users who do not actively choose to reduce AI content will continue to see it in their feeds. TikTok explained that this approach means enthusiasts of AI-generated history content can see more of it, while others who prefer less can easily dial it down.
Alongside this user control, TikTok is rolling out enhanced methods for watermarking AI videos to make them easier to identify. Furthermore, the platform has committed $2 million to fund creators who produce videos on how to use artificial intelligence responsibly. The company maintains that "AI can transform how people share their creativity, discover new passions, and stay safe on our platform, when used transparently and responsibly." It has already integrated AI into features like an editing tool that suggests where to cut video clips.
Expert Reaction and Industry Implications
While welcomed, experts caution that this new feature in the 'For You' feed is not a complete solution to the proliferation of AI videos across social media. Alexios Mantzarlis, director of the Security, Trust and Safety Initiative at Cornell Tech, stated that while opt-in settings alone cannot fix the 'AI slop' issue, increasing user agency is a vital step. He expressed delight at TikTok's decision, which follows a similar move by Pinterest, and urged all social networks to follow this path.
Mantzarlis emphasised that for such AI filters to be truly effective, the underlying AI detection and labelling technology must catch up. This move by TikTok represents a significant shift towards giving individuals more control over their digital environments amidst a growing deluge of synthetic content.