Cooper Flagg Breaks LeBron James' Scoring Record
Rookie sensation Cooper Flagg scores 42 points, breaking LeBron James' record for a teenage debut. Discover how the Dallas Mavericks' new star made history.
Category : Search result: record sponsorship
AT&T Stadium renamed 'Dallas Stadium' for 2026 World Cup
FIFA's sponsorship rules force a temporary name change for the iconic venue, sparking a debate over its location in Arlington, not Dallas. Discover the details and local reaction.
World Record: 621 Christmas Trees in One German Home
Step inside the Jeromin home in Germany, where 621 decorated Christmas trees have earned a world record. Discover the festive wonderland they live in year-round.
Barclays Hampden: New Name for Scotland's National Stadium
Barclays agrees a multi-million pound deal to rename Scotland's Hampden Park, boosting SFA finances after World Cup qualification. Discover the impact across Scottish football.
Paddy Power's 10,000 Dartboard Giveaway for Charity
Paddy Power extends World Darts Championship sponsorship to 2031 and launches a major charity drive, giving away 10,000 dartboards to fans who donate to Prostate Cancer UK. Get involved and check your risk.
Barclays Hampden: SFA seals stadium naming rights deal
The SFA announces a major, long-term partnership with Barclays, renaming the national stadium. The deal also sponsors the Scottish Cups and a girls' football programme. Discover the financial impact and fan reaction.
South Park mocks Pete Hegseth as 'f***ing d****e'
South Park's Thanksgiving episode targets War Secretary Pete Hegseth's social media fixation and Saudi Arabia's comedy sponsorships. Read the brutal takedown.
South Park targets Saudi comedy deals and Pete Hegseth
South Park's Thanksgiving episode, 'Turkey Trot', satirises Saudi Arabia's comedy festival sponsorship and Pete Hegseth's social media obsession. Read the full story.
South Park Turkey Trot descends into government chaos
South Park's annual Turkey Trot festival faces Saudi sponsorship controversy before US Defence Secretary launches devastating attack. Read the full breakdown of the chaotic episode.
South Park's Thanksgiving episode targets Saudi Arabia
South Park's latest episode 'Turkey Trot' satirises Saudi Arabia's comedy festival sponsorship and War Secretary Pete Hegseth's social media obsession. Read the full analysis.
Cronulla Sharks sign Ocean Protect stadium deal
Cronulla Sharks secure a three-year stadium naming rights deal with Ocean Protect, moving away from gambling sponsorship ahead of potential new government legislation.
Olympics allows corporate venue branding for first time
In a historic shift, the 2028 Los Angeles Olympics will allow corporate branding on arenas like the Intuit Dome. Discover how this groundbreaking move boosts the budget.
Australia's Giant Westpac Logo Sparks Fan Fury
Cricket fans worldwide are slamming Australia's new Test kit, featuring a massive Westpac logo that's branded 'horrendous'. Discover the $40m deal behind the controversial change.
Cycling Team Rebrands After Andres Iniesta Takeover
The Israel Premier Tech cycling team has been rebranded as NSN Cycling Team following a takeover by Andres Iniesta's company. Discover the full story behind the major shake-up.
Arsenal ends controversial Visit Rwanda sponsorship
Arsenal FC confirms its contentious £10m-a-year Visit Rwanda sponsorship will conclude in June 2025. The deal faced criticism over Rwanda's alleged support for M23 militia. Discover the full story.
British Museum ends tobacco sponsorship deal
The British Museum terminates its 15-year partnership with Japan Tobacco International following government pressure and WHO guideline breaches. Discover the implications for cultural funding.
Jeff Bezos Sponsors 2026 Met Gala
Jeff Bezos and Lauren Sánchez are lead sponsors for the 2026 Met Gala. We explore what this power move means for fashion's biggest night and its cultural implications.
Arsenal end Visit Rwanda deal after fan protests
Arsenal and Visit Rwanda will mutually terminate their £10m-a-year sleeve sponsorship in 2026 following sustained criticism from supporters. Discover the full story behind this landmark decision.
Ultrarunner Jennings breaks 100-mile world record
Donegal's Caitriona Jennings breaks women's 100-mile world record in 12:37:04, revealing how ultrarunning brings 'huge sense of achievement' and encouraging more women to try extreme distances.
Cummins Under Fire for Cricket Australia's Origin Sponsorship
Australian cricket captain Pat Cummins faces scrutiny over his climate activism stance following Cricket Australia's new multi-million dollar sponsorship with energy giant Origin Energy.
Ponga's bizarre mayo bow tie deal stuns teammates
Newcastle Knights star Kalyn Ponga sparks frenzy with bizarre Hellmann's sponsorship featuring a bow tie that dispenses mayonnaise. Read the full story of this unique sports marketing deal.
Policewoman sets 733 pull-up record, faces online trolls
Queensland police officer Jade Henderson broke the Guinness World Record with 733 pull-ups in an hour, only to be met with baseless steroid accusations from online trolls. Discover her inspiring story of resilience.
Man Utd seek new £20m sleeve sponsor as DXC deal ends
Manchester United are in fresh talks to secure a new sleeve sponsor, with the £20m per season DXC Technology deal set to expire in 2026. Discover the club's commercial strategy.
Irish sporting legend's legacy shattered by betrayal
Exclusive investigation uncovers how a beloved Irish sports icon systematically manipulated their public image while engaging in questionable financial practices that betrayed fans and sponsors alike.
Earps blasts Hampton over goalkeeper exclusion
England goalkeeper Mary Earps has criticised a controversial promotion by Hampton by Hilton that excluded goalkeepers, calling it 'hugely disappointing' and highlighting ongoing issues in women's football recognition.
Sydney's Corporate Halloween: Sponsored Trick-or-Treat Debate
A Sydney suburb's Halloween transformation into a major sponsored event raises questions about the commercialisation of community traditions as corporations move in on the trick-or-treat scene.
DeSantis blocks H-1B visa sponsorship at Florida universities
Florida Governor Ron DeSantis mandates state universities to cease H-1B visa sponsorship for international students, sparking concerns about academic freedom and economic impact on Florida's tech sector.
McCaffrey breaks NFL record in 49ers victory
San Francisco 49ers' star running back Christian McCaffrey makes NFL history with unprecedented touchdown record in commanding victory over Los Angeles Chargers.
BA ends Louis Theroux podcast sponsorship after interview
British Airways has abruptly ended its sponsorship of Louis Theroux's podcast after an interview with punk duo Bob Vylan sparked controversy. The airline confirmed immediate withdrawal from the 'Louis Theroux Interviews' series.
British Airways ends Theroux podcast sponsorship over IDF remarks
Exclusive: British Airways withdraws sponsorship from Louis Theroux's Grounded podcast following incendiary comments about Israeli Defence Forces by punk musician Bobby Vylan, sparking corporate responsibility debate.
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