Iceland Tourism Plummets as Holidaymakers Look Elsewhere
Discover why Iceland's booming tourism industry is facing a dramatic downturn as travellers seek cheaper alternatives amid economic pressures and shifting travel trends.
Discover why Iceland's booming tourism industry is facing a dramatic downturn as travellers seek cheaper alternatives amid economic pressures and shifting travel trends.
Discover Iceland's extraordinary five-star transparent bubble accommodation offering unparalleled views of the Northern Lights from your bed in complete comfort and luxury.
Exclusive insight into how Iceland's youngest island, born from volcanic fire in 1963, has transformed into a pristine natural laboratory revealing nature's remarkable recovery secrets.
Discover the revolutionary food trends predicted to dominate our plates in 2026, from sustainable seafood alternatives to upcycled ingredients and climate-adapted crops.
Exclusive: Björk's activist sister and niece violently abducted from Palestinian home in midnight military operation as Icelandic government demands answers.
New research reveals how to spot ultra-processed foods and why they're linked to serious health risks including heart disease, obesity and early death.
Don't get caught out this Christmas! Our complete guide reveals when major supermarkets release their festive delivery slots and how to secure yours before they're gone.
Discover how an Iceland local captures breathtaking Northern Lights images using just a smartphone - expert tips that will transform your aurora photography.
Leading nutrition researcher reveals which ultra-processed foods you can keep in your diet and which to avoid for better health. Discover the truth behind the headlines.
Play Airlines launches direct flights from Birmingham to Iceland, offering budget-friendly travel to Reykjavik and transatlantic connections to North America starting May 2024.
A leading nutritionist exposes the common 'health' foods that could be hindering your weight loss goals and shares simple swaps for real results.
Shoppers are going wild as a box of Lindt Lindor, Truffles, and other premium chocolates hits a record low price of 61p at Iceland, down from £5. A classic Christmas favourite is now a year-round bargain.
Shoppers are going wild for Iceland's new limited-edition Biscoff Cadbury Creme Egg. This must-have Easter treat combines two iconic flavours into one ultimate dessert egg.
A cost-cutting consumer embarks on a drastic seven-day challenge, living solely on Iceland's famous £1 range. Discover the surprising meals, the impact on her health and wallet, and whether this budget diet is actually sustainable.
A new report reveals Iceland as the globe's most peaceful nation for 2024. Discover the stunning landscapes, low crime rates, and unique societal factors that make it a true sanctuary.
Iceland halts new arms export licences to the UK, citing international humanitarian law concerns over Gaza. A significant diplomatic move scrutinising Britain's role in the Israel-Hamas war.
An intrepid solo female traveller rates the safest destinations in Europe after an extensive tour. Discover which country topped her list for security, welcoming locals, and stress-free exploration.
Shoppers across the UK are being urgently warned not to consume a specific brand of feta cheese sold in major supermarkets due to a potential link to a deadly E. coli outbreak. The Food Standards Agency has issued a 'do not eat' alert.
Iceland customers are expressing fury and disgust after discovering the supermarket is allegedly placing new 'use by' date stickers over original labels on products, raising serious food safety concerns.
Michelin-starred chef Heston Blumenthal issues a stark warning against ultra-processed 'fat-free' foods, revealing the hidden health risks and deceptive industry practices.
New research reveals six key dietary additions that can significantly lower blood pressure. Discover how potassium, calcium, and magnesium work together to combat hypertension and improve heart health.
Groundbreaking research reveals a direct link between high-fat, processed diets and increased inflammation in the lungs, potentially worsening asthma symptoms and severity.
An alarming investigation exposes the rapid spread of far-right anti-migrant vigilante groups conducting armed patrols from Spain to Iceland, raising fears of escalating violence and challenging state authority.
Exclusive look at Stephanie from Lazy Town, Julianna Rose Mauriello, who has swapped her pink tracksuit for a serene life off-grid, leaving fans stunned by her new chapter.
Iceland has once again topped the Global Peace Index, retaining its title as the most peaceful nation on Earth for over a decade. Discover what makes this Nordic island a haven for travellers and residents alike.
Iceland launches a massive 'Frozen Heroes' meal deal, allowing customers to save £10 on a bundle of family favourites. The offer includes products from its popular VIP range.
Iceland's groundbreaking new video game captivates with its breathtaking visuals and innovative gameplay, but players beware: a host of frustrating bugs and glitches threaten to undermine the experience. Our in-depth review.
Iceland prepares for a rare total solar eclipse in 2026, with a major festival planned in the remote Westfjords. Discover how to witness this celestial marvel and the unique events surrounding it.
Discover why Reykjavik, Iceland's northernmost capital, is the ultimate year-round destination. From chasing the Northern Lights and relaxing in the Blue Lagoon to exploring dramatic volcanoes and vibrant culture, this is your essential guide to an unforg
Iceland supermarket is offering shoppers incredible discounts, with over 1,000 products now priced at just £1. Find out how you can save big on your next shop!