Chepngetich smashes women's marathon world record in Chicago
Kenyan athlete Ruth Chepngetich demolishes the women's marathon world record at the Chicago Marathon, clocking an incredible 2:12:25 and taking 43 seconds off the previous benchmark.
Kenyan athlete Ruth Chepngetich demolishes the women's marathon world record at the Chicago Marathon, clocking an incredible 2:12:25 and taking 43 seconds off the previous benchmark.
Gunners rewrite history books with unprecedented goal-scoring feat, breaking Chelsea's long-standing Premier League record in spectacular fashion at the Emirates.
Olympic gymnastics legend Simone Biles has been crowned the world's most marketable athlete for 2025, with USA Rugby's Ilona Maher making a stunning breakthrough in the prestigious rankings.
F1 champion Lewis Hamilton joins growing criticism of gambling sponsorship in football, calling for Premier League clubs like Chelsea FC to reject betting advertisements.
Exclusive investigation reveals nearly 5,000 Ukrainian refugees in Britain could become homeless within weeks as sponsorship arrangements collapse and government support falters.
In a stunning career move, Chelsea's key sponsorship executive has secured a surprising new position that's sending ripples through the Premier League.
Britain's automotive giant Jaguar Land Rover secures major BBC sponsorship deal, bringing manufacturing excellence to prime-time television while celebrating UK engineering.
England captain Harry Kane continues his incredible scoring form, breaking yet another Bundesliga record as Bayern Munich secure a commanding 3-1 win over Eintracht Frankfurt in their title defence.
As the 2025 Ryder Cup approaches, Team USA faces immense pressure to win on European soil, a feat not achieved in over three decades. The financial gulf between the teams, with Europe's lucrative sponsorship deals, adds a compelling economic subplot to th
Diageo ends 30-year partnership with Cheltenham's signature race, leaving organisers scrambling for new sponsor as famous 'Guinness Village' faces uncertain future.
Olympic sprint sensation Sha'Carri Richardson has been signed for a lucrative new partnership with Kim Kardashian's SKIMS, just weeks after her arrest on domestic violence allegations. The move signals strong brand confidence in the athlete.
Exclusive: Arsenal are set for a monumental kit manufacturer change as their record-breaking £60m-a-year deal with Adidas approaches its 2025 expiration, with Puma and Castore emerging as frontrunners.
Australian PM Anthony Albanese faces backlash after publicly endorsing Victoria Bitter, conflicting with his beloved Hawthorn Hawks' official beer sponsor. The political gaffe ignites debate on sponsorship loyalties.
Seattle Mariners' catcher Cal Raleigh makes baseball history at T-Mobile Park, breaking Mickey Mantle's long-standing single-season home run record for a switch-hitter in a stunning display of power.
UEFA announces a landmark ban on gambling firm sponsorships for Champions League and European competition shirts from 2024/25, with stadium advertising restrictions starting this season.
Armand 'Mondo' Duplantis continues to redefine pole vaulting excellence, breaking his own world record with a monumental 6.25m clearance in Budapest. The Swedish phenomenon's latest feat marks his 14th world record, cementing his status as the greatest va
Australian teenage sprinting prodigy Torrie Lewis has obliterated the women's 100m national record, clocking a phenomenal 11.10 seconds. The 19-year-old's historic run at the ACT Championships signals her arrival as a major force in global athletics.
Manchester City end legal battle with Premier League, accepting financial regulations and agreeing to a multi-million pound settlement, marking a pivotal moment for football governance.
The long-running dispute between Manchester City and the Premier League over associated party transaction rules has reached a dramatic conclusion, averting a potentially explosive legal battle that threatened to reshape English football's financial landsc
The Duke of Sussex's Invictus Games faces a significant setback as a major corporate backer, believed to be banking giant HSBC, pulls its funding, raising questions about the event's future.
A Croatian town has smashed the world record by creating a colossal 3km-long apple strudel, a sweet triumph that brought the community together in a spectacular baking feat.
Western Australian Museum staff defy management, sending mass email condemning Woodside Energy partnership and fossil fuel funding in cultural institutions.
Hafþór 'The Mountain' Björnsson has shattered Eddie Hall's deadlift world record, marking a historic moment in strongman rivalry and setting a new benchmark in strength sports.
Kokichi Akuzawa, a 90-year-old Japanese mountaineer, has shattered records by becoming the oldest person to summit Mount Fuji, Japan's highest peak. His awe-inspiring feat is a powerful testament to resilience and the enduring human spirit.
Mexican international goalkeeper Guillermo Ochoa's shock move to Spanish third-tier club Burgos CF has dramatically collapsed after a bizarre sponsorship row over a local coffee company's involvement.
Lexie Alford, a 21-year-old American travel influencer, achieved a record-breaking feat by visiting 100 countries solo but faced a terrifying ordeal with airport security who doubted her story. Discover her incredible journey and the shocking interrogatio
Amid a growing housing crisis, a powerful grassroots movement is seeing ordinary British citizens volunteer to host asylum seekers in their spare rooms, offering sanctuary and challenging government policy.
Kokichi Akuzawa becomes the oldest person to summit Japan's iconic Mount Fuji, breaking the previous record and proving age is just a number.
Pop icon Taylor Swift's appearance on the New Heights podcast with Travis Kelce has shattered the global record for the most-watched podcast episode in 24 hours, marking a seismic crossover of music and sports fandoms.
The Board of Control for Cricket in India (BCCI) is set to terminate its multi-million pound sponsorship deal with Dream11 amid a widening crackdown on gambling and betting advertisements in the country, throwing the financial future of the sport into unc