WNBA Commissioner Cathy Engelbert defends league's marketing approach amid criticism from Barstool Sports founder Dave Portnoy, highlighting ongoing tensions between traditional sports media and new digital platforms.
Digital creator Kaitlin Botts faces intense criticism after her AI-generated actress Tilly Norwood 'died' in an elaborate marketing ploy for a mental health app, leaving followers feeling betrayed and manipulated.
Polish TikTok sensation Zuza Beine, known for her viral videos and massive online following, has died unexpectedly at age 22, leaving fans and fellow creators devastated by the sudden loss.
A practising witch on TikTok has taken the platform by storm, sharing an incredibly easy 'moon water' spell perfect for witchcraft newcomers seeking manifestation and positive energy.
The Biden administration has approved a groundbreaking deal to keep TikTok operating in the US, transferring all American user data to a new entity controlled by tech giant Oracle. Here's what you need to know.
In a stunning reversal, Victoria's Secret abandons its inclusivity-focused rebrand to resurrect its iconic 'sexy' image, bringing back supermodels and ditching the 'woke' strategy that failed to connect with shoppers.
A crucial call between former President Trump and China's Xi Jinping has left the fate of TikTok's US operations unresolved. With a 19th January deadline looming, the deal to transfer the app to American control remains in peril, threatening a potential U
Exclusive details reveal the US corporate titans, Oracle and Walmart, are the 'buyers' behind President Trump's provisional blessing for a new TikTok Global entity, averting a US ban.
Former President Donald Trump's executive order demanding ByteDance divest from TikTok faces a critical deadline, escalating US-China tech tensions and raising questions about the app's future operations.
Global superstar Taylor Swift, along with actors Justin Baldoni and Blake Lively, has been slapped with a lawsuit in a US court. The legal action alleges deceptive marketing practices related to the promotion of Baldoni's film 'Tell Me Lies'. Discover the
Discover the UK's leading universities for Marketing and Public Relations degrees in 2025. Our expert analysis breaks down the complete league table, key trends, and what makes these institutions stand out for aspiring marketing professionals.
A leading skin expert reveals how chasing TikTok beauty trends is causing a surge in premature ageing, 'TikTok face', and severe skin damage. Discover the culprits and how to protect your skin.
A major electrical retailer sparks outrage with a controversial promotion offering female customers full refunds on appliances if they conceive within 30 days of purchase. Feminists and critics condemn the policy as 'deeply regressive' and 'patronising'.
A San Francisco grocery store faces intense backlash after mistakenly sending a 'texts for college students only' promotion that bizarrely stated 'if you're white... stop by'. The error, attributed to a 'technical glitch', has ignited accusations of racis
A new wave of intimate deodorants is sweeping the UK, but experts question if marketing is exploiting body anxiety. Discover the facts behind the 'freshness' trend.
Tennille McLeod, a Brisbane mother, has become an unlikely national hero in Australia by using TikTok to catalogue supermarket specials, helping families combat the cost-of-living crisis and saving her followers a fortune on their grocery bills.
A TikTok user's dream buy turns into a nightmare after a luxury bag authentication reveals her £150 'Gucci' find is a worthless fake. Discover the red flags she missed.
The world of social media is in mourning following the death of beloved nonagenarian influencer Baddie Winkle. The viral sensation, known for her rebellious style and iconic catchphrases, has passed away peacefully at the age of 96.
New research reveals that shocking and controversial adverts are more than just clickbait – they're powerfully effective at embedding brand names into our long-term memory, creating a potent marketing tool.
Barstool Sports founder Dave Portnoy claims the 'Taylor Swift effect' is the sole reason for the massive surge in Travis Kelce's fame and marketability, sparking debate across the sports and entertainment world.
The UK social media world is in mourning after the tragic death of beloved TikTok personality Rolling Ray at just 28 years old. The influencer, famed for his viral catchphrases and vibrant personality, had been battling serious health complications follow
Hall of Famer George Raveling reveals how he helped broker Michael Jordan's historic Nike deal for just $1, changing sports marketing forever.
Nestlé CEO Mark Schneider has been abruptly fired after a secret romantic relationship with a marketing executive he promoted to Vice President of Americas Marketing just 18 months after meeting her, in a dramatic corporate governance scandal.
The UK TikTok community is in mourning following the sudden death of beloved content creator Ali Walker, aged 30. Friends, family, and fans remember her vibrant spirit and profound impact.
A British mother's explosive TikTok videos claiming the UK has 'third world problems' go viral, igniting a fierce online debate about the state of the nation. Her complaints range from potholes to public services.
A former beauty industry professional reveals why the term 'anti-ageing' is a controversial marketing ploy designed to exploit insecurities, not a scientific reality.
Exclusive: The Champions League undergoes a dramatic 'hipster' rebrand for the 2024-25 season, targeting a new generation with indie music, urban aesthetics, and a complete digital overhaul. Discover how Europe's elite competition is fighting for relevanc
Discover how e.l.f. Beauty's groundbreaking TikTok Shop strategy is driving record sales, captivating Gen Z, and reshaping the digital beauty landscape in the UK. Exclusive insights into the viral products and marketing genius behind the phenomenon.
The truth behind the hilarious 'feud' between Hollywood A-listers Ryan Reynolds and Robert Downey Jr has been uncovered. Discover how a viral social media clash was actually a masterclass in marketing and celebrity friendship.