Wellness Washing: The New Trend Duping UK Consumers
Experts warn of a surge in 'wellness washing', where brands use misleading claims about sleep, skincare, and supplements to exploit consumer wellbeing trends for profit.
Experts warn of a surge in 'wellness washing', where brands use misleading claims about sleep, skincare, and supplements to exploit consumer wellbeing trends for profit.
A savvy shopper has revealed how Aldi's Lacura Bliss Eau de Toilette, a near-identical dupe for a popular Zara fragrance, costs just £1.89 and attracts constant praise.
Budget retailer Kmart has sent shockwaves through the fashion world with a near-identical £18 dupe for a designer item costing £149. Shoppers are hailing it the bargain of the year.
Shoppers are going wild for a near-identical £20 dupe of Molly-Mae Hague's £50 Stanley Cup. The LookFantastic tumbler sold out in a record 10 minutes. Here's how to get your hands on one.
M&S sends shoppers into a frenzy with its latest £18 weekend bag, hailed as a stunning designer dupe. Discover why this affordable accessory is this season's must-have.
Poundland has quietly ended its famous 50p 'Makeup Gallery' deal, removing a major budget beauty staple from shelves and sparking disappointment among savvy shoppers across the UK.
Discover how to emulate the Princess of Wales's iconic autumnal style without breaking the bank. Marks & Spencer's perfect trench coat alternative is taking the high street by storm.
Shoppers are going wild for a Debenhams watch that's a dead ringer for Taylor Swift's ultra-expensive timepiece from her 'Fortnight' music video. Discover how to bag this chic and affordable alternative.
The iconic 90s slip dress is back, and we've found a stunning high-street dupe for just £48 that rivals a designer version costing over £600. Discover the bargain that's taking the UK by storm.
Discover the new Gen Z-founded beauty sensation, Seintr, that's taking TikTok by storm with its revolutionary, purse-friendly makeup promising a 'second skin' finish and major skincare benefits.
Shoppers are going wild for Home Bargains' £2.99 Labubu figure dupe, a near-identical copy of the £15 collectible that's flying off shelves across the UK.
Reality star Vicky Pattison stuns in a £89 Zara dress that's a dead ringer for a £1,750 designer piece. We break down how to copy her chic look for a fraction of the price.
Shoppers are going wild for a high-street coat that's a dead ringer for the iconic Totême design, saving you hundreds. Discover the must-have style of the season.
Swifties rejoice! Michael Hill's stunning diamond ring bears an uncanny resemblance to Taylor Swift's multi-million pound engagement piece from Travis Kelce. Discover the affordable dupe that's breaking the internet.
Fashion-savvy shoppers are raving about a stunning £29 floral midi dress from M&S that's been spotted at BM Stores for a fraction of the price. Discover the must-have summer piece causing a stir.
Leading makeup artist shares the crucial skincare blunders you're making after 40. Discover the product swaps and techniques for a radiant, youthful glow in your 40s, 50s and 60s.
Discover the ultimate guide to makeup for mature skin. Get an exclusive 20% off top-rated products, including a cult-favourite £19 brow pencil that fills and defines thinning brows for a youthful, natural look.
The 'Exhausted Makeup' trend is sweeping social media, with beauty fans using cosmetics to create a stylishly drained look. Discover the origins and how to achieve the viral aesthetic.
Shoppers are raving about a stunningly affordable £26 perfume on Amazon that's a near-perfect dupe for a high-end designer scent. Discover the fragrance that's taking the UK by storm.
Our in-depth review of the reformulated Charlotte Tilbury Airbrush Flawless Foundation. Discover if the cult favourite lives up to its promises of a poreless, long-lasting finish.
Billie Eilish's signature lip look has ignited a social media frenzy as fans scramble to decode her perfect smudged liner technique. The beauty trend is taking TikTok by storm.
A savvy shopper reveals her secret for flawless, high-end makeup on a budget. Discover the £35 foundation she swears is identical to the cult Charlotte Tilbury favourite, saving her a fortune.
Beauty fans are raving about a stunning Sephora perfume that's a dead ringer for a high-end scent but costs a fraction of the price. The £37 find has become a must-have in makeup bags across the UK.
Discover the anti-ageing sensation sweeping Britain. This affordable firming night cream delivers visible results, rivalling luxury brands and cosmetic procedures without the hefty price tag.
Shoppers and celebrities are raving about VIEVE's easy-to-use eyeshadow sticks. This five-minute makeup hack delivers a flawless, long-lasting look for time-poor Brits. Discover the secret to a celeb-approved smoky eye in minutes.
Shoppers are hailing Primark's new £34 padded jacket as a 'designer dupe' and the ultimate autumn find. Get the look for less with this must-have coat.
Beauty enthusiasts are rushing to secure Wowcher's latest flash sale - a colossal 140-piece professional makeup collection for under £30. This unbelievable deal includes everything from foundations to lipsticks, offering staggering savings of over £120.
Shoppers are in a frenzy over a high street perfume that's a dead ringer for a luxury designer fragrance, but costs a fraction of the price at just £25.