A new breed of impossibly beautiful, entirely fictional digital personas is amassing millions of followers and lucrative brand deals, raising profound questions about reality, authenticity, and the future of human influence online.
Struggling studio Disney launches desperate charm offensive to win over sceptical Gen Z males following box office disasters like the upcoming Snow White remake, internal leaks reveal.
Shocking scenes of violence marred the Copa Sudamericana match in Argentina, resulting in a medical crisis with nearly 20% of attendees injured and a major police operation with over 100 detentions. A dark day for South American football.
Euphoria star Sydney Sweeney sparks bewilderment and amusement by launching a limited-edition 'bathwater' scented soap bar with American Eagle, a marketing stunt that has left fans and critics divided.
Euphoria star Sydney Sweeney has sparked disbelief and debate by partnering with a soap brand to literally sell jars of her used bathwater. The controversial promotion for 'Sydney Sweeney Soaps' has divided fans and critics alike.
The UK football community is in mourning after 30-year-old defender Dylan Rich tragically passed away following a cardiac arrest during a training session with his club, West Bridgford Colts.
Meal-kit giant HelloFresh is set to pay $1.35 million to settle a lawsuit alleging it misled customers with deceptive marketing and unfair business practices. The settlement impacts thousands of Californian subscribers.
Meal kit giant HelloFresh has agreed to a $14 million settlement in the US over allegations it misled customers with 'spam' texts and deceptive discount offers, a ruling that could have major implications for UK subscription services.
Swiss watchmaker Swatch has sparked controversy in China with an advertising campaign accused of perpetuating racial stereotypes.
The US military is leveraging Gen Z social media influencers to attract younger recruits, marking a shift in traditional recruitment strategies.
Discover how Hollywood studios are transforming movie promotion with cutting-edge campaigns, immersive experiences, and digital innovation to captivate global audiences.
Minnesota Lynx coach Cheryl Reeve criticises Chicago Sky's marketing ploy involving sex toys, calling it 'unprofessional' and 'disrespectful' to the WNBA.
Waterstones faces backlash over its 'Hell on Earth' themed BookFest, with critics calling the campaign insensitive amid global crises. The bookseller defends the event as a celebration of dystopian literature.
Discover how a lifelong football sceptic underwent a dramatic transformation, finding unexpected joy and even a 'superpower' through the sport.
Global advertising giant WPP reports strong profits despite challenges from US tariffs and reduced ad spending. Read how the company is navigating economic headwinds.
A devoted father and lifelong football fan tragically passed away after collapsing at a match, leaving his family and community in mourning.
Hollywood star Sydney Sweeney's latest publicity stunt involving jeans soaked in her bathwater has divided fans and critics, raising questions about celebrity culture and marketing gimmicks.
Italian authorities have fined fast-fashion giant Shein €1m for falsely marketing products as 'sustainable'. The move highlights growing scrutiny over greenwashing in the retail sector.
Hollywood star Sydney Sweeney faces backlash over controversial Dunkin' genetics-themed ad campaign, raising ethical questions about marketing and science.
Top European football nations gear up for high-stakes UEFA Nations League matches this week, with England, Spain, Belgium, and Germany all in action.
A detailed breakdown of England and Italy player performances in their recent encounter, highlighting standout stars and areas for improvement.
England and Italy battled to a gripping 2-2 draw in their Euro 2025 qualifier, with late drama keeping fans on the edge of their seats. Read the full match report and key takeaways here.
Discover how Alessia Russo's dedication, skill, and pivotal moments shaped her journey to becoming one of football's brightest stars.
Discover the best budget-friendly football boots for kids in 2024, combining quality, comfort, and performance for young athletes.
With Euro 2025 on the horizon, Spain emerges as the team to beat, while England, Italy, and Germany battle for supremacy. Who will rise to the occasion?
Germany defender Kathrin Hendrich was sent off in a heated encounter against France, sparking debate over the referee's decision.
Jet2's holiday advert has unexpectedly become an internet meme, sparking debates over whether it's a PR triumph or a branding blunder.
Film studios are leveraging TikTok to generate buzz for upcoming blockbusters like Superman and Star Wars, transforming traditional press junkets into viral moments.
The Football Association announces plans to expand the FA Cup, promising more matches, bigger drama, and greater opportunities for smaller clubs. Here’s the full breakdown.
Discover the amusing phenomenon of footballers whose surnames eerily align with their playing positions, from goalkeepers named 'Shield' to defenders called 'Wall'.