Ted Baker, the British fashion brand that collapsed into administration last year and closed all 46 of its UK stores, is reportedly planning a return to the high street. According to The Sun, the retailer is eyeing a new store in London, set to open in early 2026. MailOnline has contacted Ted Baker for comment.
The brand's UK operations were run by No Ordinary Designer Label (NODL), which entered administration in March 2024, leading to the closure of 15 shops and 245 job losses. By the end of 2024, all remaining UK stores had shut. However, the intellectual property of Ted Baker is still owned by American firm Authentic Brands Group, which acquired the brand for £211 million in October 2022.
Ted Baker was founded in 1988 by Ray Kelvin, starting as a menswear brand in Glasgow. It expanded rapidly in the 1990s, opening stores in Manchester and Nottingham, and branching into womenswear, childrenswear, accessories, and homeware. At its peak, the brand had 550 shops and concessions worldwide. It was known for its boutique-style stores and mid-market stylish attire.
The brand faced challenges in recent years as shoppers moved online. Before its collapse, it had shrunk from over 500 outlets to just 46, employing around 975 people. The potential revival comes amid struggles for other retailers, with River Island reportedly facing collapse.
