Amazon Prime Day is making an earlier-than-usual return this June, bringing with it a wide array of discounts across categories such as homeware, fashion, technology, and beauty. The event will run from 12:00 AM on June 23 to 11:59 PM on June 26, offering shoppers a limited window to secure significant savings.
What to Expect from Prime Day 2026
During the sale, Amazon will reduce prices on hundreds of products, with discounts reaching up to 40 percent off on brands like Dyson, Samsung, Levi's, Oura, Shark, BOSS, and ghd. Shoppers are advised to start favouriting desired items ahead of time to easily locate deals once the event begins, rather than scrolling through numerous offers.
Prime Membership Requirements
To access Prime Day deals, a Prime membership is necessary. New and existing users can join or renew for £8.99 per month or £95 annually. Membership benefits include access to Amazon Prime Video, which will also feature up to 50 percent off paid-for movies and TV shows, as well as free next-day delivery on eligible purchases.
Personalised Deal Lists
Amazon will provide customised deal lists to help shoppers find relevant offers, including 'recommended deals for you', 'deals related to your lists', '4+ star deals for you', and 'deals related to items in your basket'. Early deals have already started appearing, allowing early birds to take advantage before the main event.
Early Prime Day Deals
Several products are already discounted ahead of Prime Day, offering substantial savings:
- Oral-B iO9 Electric Toothbrush: Reduced by £300 to £199.99 (was £499.99), featuring smart features and multiple cleaning modes.
- Shark PowerDetect Speed Clean and Empty Cordless Pet Pro Vacuum: Now £299.99 (was £499.99), with dirt detection and self-emptying capability.
- Ninja SLUSHi Frozen Drinks Maker: Priced at £199 (was £299.99), ideal for summer beverages.
- New Smart Projector: Available for £89 (was £179.99), suitable for movies, gaming, and outdoor screenings.
- Rechargeable Electric Razor for Men: Reduced to £26.98 (was £44.99), perfect for Father's Day gifting.
Prime Day Dates and Tips
Prime Day will officially begin at 12:00 AM on June 23 and conclude at 11:59 PM on June 26. Shoppers are encouraged to start favouriting items now and keep an eye on early deals. For more information, follow Metro on social media channels or share views in the comments.
