Evans, the plus-size fashion retailer that has been a staple of British womenswear for nearly a century, is making a comeback to the high street. The brand, which closed all its physical stores in 2020 after its parent company Arcadia Group collapsed, will now operate as concessions within Yours Clothing and M&Co stores across the UK.
Return to Physical Retail
Evans will feature in 35 Yours Clothing and M&Co stores nationwide, including locations in Belfast, Bluewater, Leeds, Liverpool, Manchester, and many others. The brand was founded in 1930 and became known for its high-quality women's fashion for sizes above 14. At its peak, it had hundreds of outlets across the UK.
After Arcadia Group entered administration in December 2020, Evans was forced to close all its physical outlets and concessions. It continued as an online-only operation until it was purchased by AK Retail in 2023. AK Retail also owns Yours Clothing and M&Co, and the company has now approved Evans as an additional concession within Yours Clothing branches.
Customer Loyalty
Yours Clothing told Fashion Network: "Plus-size women are among the most loyal fashion shoppers in the UK. When a brand gets it right – when the fit works, the range is genuine, and the product reflects real women, they come back. Evans earned that loyalty over decades. And when the brand reduced its high street presence, its customers did not stop looking."
Evans will sit alongside Yours Clothing's own collection, which also serves a plus-size clientele. The move is seen as a significant step for the brand, which aims to reconnect with its loyal customer base.
