Primark has impressed jewellery fans with a 'gorgeous' £5 hexagonal jewellery box, which shoppers say looks even better in person. The budget-friendly retailer, known for its clothing, has been gaining praise for its homeware range, with this floral glass and metal box becoming the latest viral hit on social media.
TikTok user @New_in_recently showcased the item, writing: 'Camera can't capture how reflective and gorgeous this jewellery box was.' The box features a blue floral pattern and gold-coloured detailing, and is available for click-and-collect or in-store check via Primark's website.
Primark also offers similar items, including a £5 small jewellery box with a metallic frame and padded interior, a £10 large jewellery box, and a £5 floral ring box with a pink print and bow-shaped clasp. Other options range from £6 to £8 for initial or velvet boxes, and a £10 jewellery stand with mirror.
The £10 jewellery stand with mirror has drawn comparisons to Oliver Bonas's £70 Gold & Glass Cream Boucle Dressing Table Mirror. While both feature gold detailing, Primark's version is made from metal and wood with a pink interior, whereas Oliver Bonas uses brass, glass, and polyester with a grey boucle interior.
Despite the differences, Primark's affordable range offers a stylish alternative for shoppers seeking jewellery storage on a budget.
