Shoppers across the UK are racing to their local stores after Primark's hugely popular £20 cardigan reappeared in a brand new, highly sought-after colour. The budget retailer's Essential Knitted Bomber, a consistent hit on social media, has now launched in a 'stunning' baby pink shade, sending fashion fans into a spin.
The 'Primark Jackpot': Shoppers Ecstatic Over New Find
The excitement began when TikTok user @Kia_artistry shared her discovery with followers on 12 January 2026. In a video that quickly amassed 39,000 views, she exclaimed she had "hit the Primark jackpot" after spotting the lone pastel pink cardigan in her local branch. "This is like my ideal pink," she said, confessing she bought it despite it not being her usual size because she was "literally obsessed."
She wasn't alone in her enthusiasm. Another TikTok user, @Kaitfearn, also posted about finding the £20 style, urging her followers: "Um run if you're pink obsessed like me." Her clip proved even more viral, gaining over 80,000 views.
Social Media Buzz and Shopper Reactions
The reaction from viewers was immediate and fervent. Comments flooded in under both videos, with one person stating, "I need that pink colour," while another declared it the "perfect shade ever!!!" Others simply wrote, "Gorgeous pink colour" and "It's so pretty." The collective sentiment was clear: this new colourway had captured the hearts of Primark's customers.
The cardigan has a history of selling out quickly whenever new colours are introduced, making any new addition a significant event for savvy shoppers who follow the retailer's trends online.
All About the Primark Essential Knitted Bomber
For those eager to get their hands on the style, the Essential Knitted Bomber is described by Primark as the perfect "throw on and go" knit. Key features include:
- A relaxed, easy-to-layer fit.
- Long sleeves with a crew neckline.
- A classic button-down front.
- Ribbed cuffs and hem for a snug finish.
- Two practical patch pockets.
Primark highlights its soft knit texture and versatility, suggesting it pairs well with jeans, skirts, or dresses. While the new baby pink is the latest star, the cardigan is available in several other colours, including ivory and brown, and can be located for click and collect via the Primark website.
With its winning combination of a £20 price point, cosy design, and now a picture-perfect pink hue, this viral cardigan shows no signs of slowing down, cementing its status as a wardrobe essential for fashion-forward shoppers on a budget.
