The Princess of Wales has become a contemporary style icon, with her fashion choices consistently making headlines. Known as the 'Kate effect', her selected garments frequently sell out. While luxury labels like Erdem, Stella McCartney and Emilia Wickstead appear in her wardrobe, they are often paired with more affordable high street pieces.
Recognisable names such as Rixo, Barbour and Ghost are regulars in her wardrobe. She recently wore a wax jacket from Barbour, and the Rixo Izzy dress she wore in Barbados sold out in hours. Other brands like With Nothing Underneath, Boden, Reiss and Veja have also made appearances. Reiss blazers are particularly synonymous with the royal, and she loves Veja's Esplar style in white with metallic.
When it comes to accessories, DeMellier is a recent favourite, and she owns at least four bags from Edinburgh-based Strathberry. She has swapped her Cartier pieces for affordable styles from Missoma, Orelia and Accessorize, while fine jewellery brands Monica Vinader and Carousel Jewels have also featured.
British label With Nothing Underneath is beloved for its crisp shirts; the Princess has worn a white boyfriend shirt and a light brown jura cardigan from the brand. Jigsaw is a regular sighting, with her wearing tailored blue suits, grey coats and polka dot trousers. Barbour has a long history with the Royal family; Kate has reworn her defense wax jacket countless times since 2012.
Ralph Lauren is a go-to, from a khaki blazer she has re-worn since 2008 to a striped shirt. She recently wore Ralph Lauren sunglasses at Wimbledon 2025. Scottish label Kiltane is known for accessible cashmere; she has worn a roll neck jumper in burgundy and a crew neck jumper in cream. Reiss is a go-to for sleek style; she wore a Nanette dress for her engagement photo in 2010 and has worn a double breasted blazer multiple times. Accessorize is a surprising favourite; she was spotted wearing a pair of its earrings.
