Susanna Reid's choice of dress on Good Morning Britain has caused a shopping frenzy, with the item selling out within hours. The 54-year-old presenter wore the Ellie Flutter Maxi Tea Dress by Boden, priced at £112, during the June 16 episode.
The dress, made mostly of Viscose, features flutter sleeves, a contrast waistband, and pockets. It is described by the brand as giving a 'very flattering shape'. Viewers rushed to buy it, with a 15% discount code (JM7D) bringing the price down to £96.20.
One buyer reviewed the dress, calling it 'a really flattering shape' with 'bright, bold statement colours' and 'crease resistant so great for travelling'. The dress currently has 145 reviews on Boden's website.
Susanna styled the dress with nude court shoes and silver jewellery, wearing her hair in loose waves. Similar options are available from other retailers, including a £29 pair of court shoes from Next and a £50 maxi dress from Roman.
