The creator behind controversial AI-generated actress Tilly Norwood has revealed ambitious plans to develop dozens more synthetic performers, triggering fresh concerns within the entertainment industry.
Expanding the digital cast
Eline Van der Velden, the mastermind behind Tilly Norwood, announced plans to create 40 diverse AI characters to build what she describes as a "whole new cast." This expansion comes after the soft launch of Tilly Norwood earlier this year, which immediately sparked debate about the role of artificial intelligence in performance arts.
Van der Velden maintains that her creation represents a "creative work" rather than a replacement for human actors. She emphasised the artistic nature of the project during her announcement on Saturday 08 November 2025.
Industry reaction and concerns
The emergence of Tilly Norwood has drawn significant criticism from established performers, including actress Mara Wilson, who publicly questioned the impact such synthetic characters would have on real actors' livelihoods.
Despite the controversy, talent agents are reportedly showing interest in representing the digital actress. Industry sources indicate an agency announcement is expected within the coming months, signalling potential mainstream acceptance of AI performers.
Union opposition grows
SAG-AFTRA, the powerful Hollywood actors' union, has expressed firm opposition to the replacement of human performers by synthetic characters. The union's stance reflects broader industry anxieties about the rapid advancement of AI technology in entertainment.
The growing tension between technological innovation and traditional performance arts continues to shape discussions about the future of acting. As Van der Velden moves forward with her expanded digital cast, the industry watches closely to see how this new frontier will develop.
