Aldi is celebrating one year since becoming the first UK supermarket to offer free period products in all customer and colleague toilets. Over the past 12 months, the supermarket has provided 1.4 million free products, with no code word or loyalty scheme required.
Launched in March 2025, the initiative aims to tackle period poverty and ensure essential items like tampons and pads are accessible to everyone. Research shows that over one in three people in the UK struggle to afford period products, often having to choose between them and other essentials.
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “We believe that access to period products is a basic right, not a privilege. We know period poverty is still a very real issue, which is why we took this step. One year on, we continue to offer this support and help remove barriers.”
The move is part of Aldi’s wider commitment to supporting communities. Separately, Aldi has ended its trial of checkout-free shopping, returning those stores to standard operations.
