Brits are turning to the comfort foods of their youth, with iconic Noughties lunchbox snacks experiencing a dramatic resurgence in orders through delivery giant Just Eat. The platform's annual trends report for 2025 reveals a nation heavily influenced by nostalgia, viral social media trends, and a growing focus on wellness, all reshaping what consumers are having delivered to their doors.
The Nostalgia Boom and Viral Sensations
Gone are the days when delivery apps were just for takeaways. Just Eat's data shows a sharp rise in demand for non-traditional items, from toys to skincare. A significant driver is a wave of millennial nostalgia, with 32% of Brits inspired by childhood trends from the 2000s. This has translated into soaring orders for packed-lunch classics. Cheestrings saw a remarkable 143% increase, while Dairylea Lunchers rose by 47%.
The influence of platforms like TikTok remains powerful, with a third of consumers saying trends on the app lead them to discover new global foods. This is clear in the data: orders for Dubai Chocolate-inspired products skyrocketed by an eye-watering 2,684% in 2025. Japanese matcha items, such as Matcha Mochi, also grew in popularity, with orders up 120%.
Wellness, Fitness, and Evening Drinks Delivered
The UK's focus on health and performance is now a major delivery trend. The 2025 Hyrox and marathon boom saw one in ten Brits experiment with fitness supplements ordered online. There was a 1,021% surge in electrolytes and an 82% rise in high-protein food and drink orders.
Beauty and skincare delivered on-demand also climbed, with anti-ageing favourite retinol increasing by 590%. Collagen products experienced a 240% jump. For evening indulgences, ready-to-drink cocktails led the way, with BuzzBallz orders exploding by 1,055%. Even the alcopop made a stunning comeback, as orders for Bacardi Breezers increased by 1,519%.
What's Next for 2026?
Looking ahead, trends forecaster Dr Morgaine Gaye predicts mood-enhancing drinks will shape orders in 2026. With anxiety and sleep issues rising, wellness brands are expected to promote 'mood' as a key selling point. Driven by TikTok, interest in nose-breathing for performance and recovery is growing, making nasal tape a predicted must-have wellness hack available for delivery.
On the flip side, trends likely to decline include caffeine, as alternatives gain ground, and eating out. More people are opting to host viewing parties and social gatherings at home, using on-demand delivery to access the latest trends while managing their spending. Just Eat's model makes it easier than ever to get everything from viral snacks to grocery essentials and beauty products delivered straight to your door.
