Oral-B's electric toothbrush lineup presents a challenging landscape for consumers to navigate. The model names often blend together, the designs appear nearly identical, and the distinctions in features can seem frustratingly subtle. Despite these similarities, the price points vary dramatically, leaving many to wonder which option truly delivers value for money.
Streamlining the Range: The Rise of the iO Series
Oral-B is phasing out much of its older product range in favour of the iO series, which debuted in 2020. This shift means that long-standing models outside this collection, such as the Pro 3, are gradually disappearing from the market. Consumers are now faced with choosing between ten different iO models, along with a handful of limited-edition variations.
On one hand, this streamlined approach eliminates the uncertainty of whether the iO series outperforms previous models like the Vitality and GeniusX toothbrushes. On the other hand, it still requires a decision on which iO device justifies its cost based on individual needs, whether that's the budget-friendly iO2 or the premium-priced iO10.
Testing Methodology and Key Questions
Our evaluation focused on several critical questions: Do more expensive models genuinely provide a superior clean? Are additional costs tied to extras such as AI coaching, tracking capabilities, and colour screens? After months of rigorous testing with twice-daily use, we identified which models in Oral-B's numeric lineup deserve attention, regardless of budget or oral care requirements.
Lucy and Steve, with years of combined experience testing various electric toothbrushes for The Independent, conducted this comprehensive assessment.
Top Picks from the Oral-B iO Range
Here are our selections for the best Oral-B electric toothbrushes of 2026:
- Best overall – Oral-B iO3: Priced at £68 and available on Amazon.co.uk, this model strikes an ideal balance between performance and affordability.
- Best value – Oral-B iO2: At £100 on Amazon.co.uk, it offers essential features without unnecessary extras, making it a cost-effective choice.
- Best smart features – Oral-B iO6: Available for £129.99 on Amazon.co.uk, this brush includes advanced tracking and AI coaching for a personalised cleaning experience.
- Best for guidance – Oral-B iO10: Priced at £300 on Boots.com, it provides top-tier guidance and premium features for those seeking the ultimate in oral care technology.
- Best for kids – Oral-B iO Kids: At £40 on Currys.co.uk, this model is designed specifically for younger users with engaging features to encourage good brushing habits.
For further insights into dental care products, explore our expert-tested guide on the 10 best teeth whitening kits to reverse staining.
