Supermarket Easter Egg Showdown: The Best and Worst Revealed
With Easter fast approaching, many households are turning their attention to selecting the perfect chocolate egg for the holiday weekend. While premium options abound, most shoppers will find themselves browsing supermarket aisles for their seasonal treats. To simplify this annual decision, the Daily Mail Lifestyle team has conducted an exhaustive taste test of 25 supermarket Easter eggs, evaluating them on taste, price, packaging, design, and how well they deliver on their promises.
How We Conducted Our Comprehensive Testing
The Daily Mail Lifestyle team assembled a diverse panel of testers with varying dietary preferences and requirements to ensure our findings reflect the broader consumer market. Some panelists prefer dark chocolate, while others avoid flavors like orange or mint entirely. This approach guarantees that our recommendations are trustworthy and applicable to a wide audience, highlighting both exceptional products and those best avoided.
Top-Tier Easter Eggs Worth Splurging On
Morrisons The Best Signature Collection Grand Golden Egg 1kg
This impressive 1kg egg commands a price tag approaching £30, but it justifies every penny with its thick, creamy chocolate. Already split into halves to minimize mess, it combines dark and milk chocolate with mini eggs inside, offering something for everyone. The exquisite packaging makes it an ideal Easter gift, with no notable drawbacks reported.
M&S Outrageously Chocolatey Custard Cream Biscuity Easter Egg
Inspired by the beloved M&S biscuits, this innovative egg successfully breaks from tradition without disappointing. It delivers a satisfying sweet treat that appeals to fans of the original product.
M&S Caramel and Milk Chocolate Crispy Clouds Egg
Hailed as the standout performer, this egg transforms the popular Swiss cloud bags into a festive format. Each bite offers a delightful crunch and a sense of joy, making it a top recommendation for those seeking an Easter indulgence.
Sainsbury's The Biscuit One XL Milk & White Chocolate Egg, Taste the Difference
This 230g egg features a solid construction that requires a knife to open, but rewards with a lovely flavor combination. Its funky swirl design appeals to all ages, and despite a slight desire for additional fillings, the taste alone makes it a winner.
ASDA Exceptional Orange & Ginger Dark Chocolate Egg
Surprisingly sophisticated for a supermarket offering, this egg combines thick chocolate with ginger pieces, creating a flavor reminiscent of a Jaffa Cake hybrid. It represents excellent value and quality.
Notable Contenders with Unique Flavors
Tesco Finest Pistachio Mini Egg Selection
Addressing potential pistachio fatigue, these mini eggs offer a manageable, indulgent bite without overwhelming richness. The filling avoids excessive sweetness, allowing the milk and white chocolate to shine.
Sainsbury's The Mint One Extra Large Dark Chocolate Easter Egg, Taste the Difference
This vegan-friendly option mimics an After Eight with a crunchy twist, blending cocoa cookie and mint chips. It's less sweet than many alternatives, lower in calories, and features a thick, aesthetically pleasing design.
ASDA Exceptional: Pistachio & Himalayan Salt White Chocolate Egg
This premium egg tempers white chocolate's sweetness with salty, nutty notes from pistachio chunks and paste. Himalayan pink salt crystals add crunch, while a green chocolate drizzle provides visual appeal, offering a sophisticated take on the pistachio trend.
Waitrose Loaded Dark Chocolate Orange Egg
Made with 65% dark chocolate and candied orange peel, this egg offers a grown-up, tangy flavor similar to a Terry's Chocolate Orange. The presentation is elegant, though some testers wished for more orange infusion.
Mixed Results and Disappointing Offerings
M&S Made Without Dairy Choccy Egg and Bunny Bar
While serviceable for those avoiding dairy, this vegan egg lacks richness and has a somewhat powdery texture. The trendy packaging contrasts with the bland contents, and its inherent sickliness may limit consumption.
Lidl Deluxe Salted Caramel & Milk Chocolate Layered Easter Egg
Despite a creative zig-zag design, this egg crumbled easily, creating mess. The taste was satisfactory but failed to impress overall.
Waitrose No.1 Ruby Chocolate & Berries Flat Egg
The practical flat design is undermined by overly dehydrated berries that resemble potpourri, and the pink chocolate offers little genuine ruby chocolate character.
Waitrose Choc Full Egg
While creatively designed with mini eggs inside, this product tasted slightly stale and left an unpleasant aftertaste, disappointing despite its promising exterior.
Deluxe Caramelised Biscuit & Milk Chocolate Layered Easter Egg
Priced at £9.99, this egg was a significant letdown, with stale-tasting chocolate that lacked flavor despite being in date. The value proposition was deemed poor.
Additional Standouts Worth Considering
Milk Chocolate Pretzels Egg
Combining a full bag of salted pretzels with a thick, quality chocolate egg, this option excels for sweet and salty lovers. Some testers preferred darker chocolate, but it remains largely faultless.
M&S Hiccup the Hippo
This adorable hippo-shaped treat features lovely milk chocolate in a manageable size, making it less overwhelming than larger eggs. It appeals to both children and adults.
Collection Extra Thick Dark Chocolate and Blond Egg
Priced at £20, this egg blends dark chocolate with sweeter elements like caramel and honeycomb. It's ideal for those who enjoy both ends of the chocolate spectrum and can be shared.
Tesco Finest Double Layer Caramelised Biscuit Chocolate Egg
Though slightly small, this egg delivers a magnificent sweet taste that brightened testers' days. However, its size relative to price hints at eggflation concerns.
Morrison's Belgian Blonde Chocolate with Caramel, Pretzel & Honeycomb
This elegant egg features water-thin chocolate and a delicate balance of sweet and salty flavors, offering good value for money.
Waitrose No1. Hazelnut Gianduja Eggs
These small eggs are rich and indulgent with lovely packaging, though their price point may be slightly high for some shoppers.
Waitrose Loaded Milk Chocolate Caramel Egg
Exuding luxury, this egg melts in the mouth with a delightful caramel cereal crunch. A slight artificial note in the caramel flavor is a minor drawback.
Tesco Finest Double Layer Salted Pretzel Chocolate Egg
Featuring a Belgian chocolate shell with gold specks and a creamy white chocolate interior, this egg balances sweetness with salted pretzel pieces for a tempting snack.
LuLu Guinness Milk Chocolate Lips
While visually appealing with a shimmering finish, the milk chocolate was overly rich with a bitter edge, failing to meet expectations set by the design.
M&S Collection Pistachio Filled Shell Egg
Roasted nuts balance the pistachio creme and white chocolate, preventing excessive sweetness. However, the filled section is fiddly to eat, suggesting a plain egg with separate chocolates might be preferable.
Sainsbury's The Caramel One Extra Large Chocolate Easter Egg, Taste the Difference
Extremely sweet with honeycomb, toffee fudge, and shortbread pieces, this egg is best in small portions. Dark chocolate or sea salt could have improved the balance.
This comprehensive guide ensures you can navigate the supermarket Easter egg selection with confidence, whether seeking a family treat, a gourmet indulgence, or a vegan option. Remember to consider taste preferences and value when making your final choice this holiday season.
