A Bedford teenager has officially entered the record books after amassing the world's largest collection of Jellycat memorabilia, a haul whose value and size continue to grow.
From a 20p Charity Shop Find to a World Record
Hope Roberts, who is 19 years old, began her now-famous collection just two years ago. It all started when she spotted a cream bunny with a pink bow in a charity shop for a mere 20 pence. The bargain price caught her eye, and she was already familiar with the beloved British soft toy brand. From that single purchase, her interest snowballed as she received Jellycats as gifts and became fascinated by the vast array of styles and variations.
Her collection grew "gradually but quickly," expanding beyond cuddly toys to include keyrings, stickers, pin badges, and gift bags. In December 2025, after a rigorous stocktake, Guinness World Records adjudicators verified her achievement, counting 877 items. However, in a recent inventory, Hope confirmed her collection has already surged to an impressive 1,021 pieces.
A Collection of Joy and Incredible Value
Hope, who runs popular TikTok and Instagram accounts dedicated to her finds, says the toys bring her "so much joy" and praises the lovely community around them. She displays her Jellycats in her bedroom and her childhood room at her parents' house, treating pre-loved and brand-new items with equal care.
While many items were gifts or bought second-hand, making a total valuation difficult, Hope acknowledges the incredibly high resale value of certain pieces. Her rarest items are a medium and small Bashful Maple Bunny, which she acquired for a bargain price of around £6 or £7. Similar models have been listed online for up to £2,000. Another treasured piece is a rare, retired Juniper Lux bashful bunny personalised with her name, a gift from her grandma Sue.
Official Recognition and Future Plans
On 3 December 2025, Hope was formally presented with her Guinness World Records title. Adjudicator Emma noted the count was straightforward thanks to Hope's organisation and described her as an "incredibly bright, lovely, bubbly young lady" who was "absolutely elated." The official even buried Hope in a "sea of Jellycat toys" for photos.
Hope admits the recognition feels "very crazy" and that she is still shocked. With her collection still expanding, Guinness World Records has already asked her to redo the count later in the year. Founded in London in 1999, Jellycat has seen a massive surge in global popularity recently, fuelled by social media trends that have inspired collectors like Hope to share their passion online.
