I recently had the opportunity to sample a premium "designer" Easter chocolate that stands out as one of the creamiest and most innovative confections I have ever tasted. The Waitrose Lulu Lips Egg Milk Chocolate, weighing 250 grams and priced at £15, delivers a genuinely fresh twist on the classic chocolate egg format—and in my opinion, it justifies every penny of its cost.
Initial Impressions and Consumer Feedback
Upon trying the Waitrose Lulu Lips, I was immediately impressed by the superior quality of the chocolate. The box was emptied within just two days, a testament to its irresistible appeal. This sentiment is echoed by numerous shoppers on the Waitrose website, where one reviewer described the treat as "very addictive," while another praised its "fun and eye-catching" design, though they noted the taste was slightly underwhelming for their palate.
A Stylish Seasonal Offering
Originally launched as part of Waitrose's Valentine's Day collection, these chocolate lips have been retained for Easter due to their perfect suitability for gifting. As Waitrose explains, "Our No. 1 Waitrose x Lulu Guinness Chocolate Lips make the most stylish Easter present, recreating Lulu's signature motif in rich single origin milk chocolate with a glamorous shimmer of red." A recent customer review highlighted on the Express hails it as a "striking chocolate gift," with the ruby red lips described as "impressive."
Flavour Profile and Composition
The Lulu Guinness Milk Chocolate Lips are crafted from 49% milk chocolate, specifically single-origin Dominican Republic milk chocolate, making them a high-cocoa indulgence. This composition contributes to their rich, distinctive flavour, which has quickly become a favourite among cocoa enthusiasts. One reviewer remarked, "The aroma of the chocolate smelt delicious," and compared the taste to dark chocolate rather than milk, adding that it was "delicious."
Having also sampled similar chocolate from Sainsbury's in bar form, I found the flavour equally impressive. However, it is not universally appealing; some reviewers have described the lips as "tasting very strong and bitter and more like dark chocolate," though many find the balance perfect. An amusing note: one reviewer mistakenly thought the chocolate was Guinness-flavoured, but it is not—it is purely a chocolate treat.
Background on the Brand
Lucinda "Lulu" Jane Guinness, a British accessories fashion designer born in 1960, founded the Lulu Guinness brand in 1989. Known for its distinctive handbag and accessory collections, the brand expanded into clothing in 2017 and has now ventured into luxury designer chocolate nearly a decade later. These delightful Lulu Guinness Milk Chocolate Lips, available exclusively at Waitrose, represent a chic addition to the Easter market, blending fashion with gourmet confectionery.
In summary, the Waitrose Lulu Guinness Chocolate Lips offer a luxurious and stylish alternative to traditional Easter chocolates. With their high-quality ingredients, eye-catching design, and rich flavour, they are a worthwhile indulgence for those seeking something special this season.
