Chipotle's chief executive has offered a straightforward solution for customers who feel their burrito bowls are lacking in size: simply ask for 'a little more.' Scott Boatwright, who became CEO in November 2024, addressed long-standing criticisms that the chain's once-generous portions have gradually diminished. In an interview with Yahoo Finance's Power Players podcast, Boatwright stated, 'You should ask for a little more. It has always been our brand ethos and it is still to this day, we serve big beautiful bowls and burritos. Full stop, no questions asked. If you want more, just ask the team member. I promise you there's never a team member on that line that's going to say no.'
For some Chipotle customers, customizing their orders is indeed simple, with online options for 'light,' 'extra,' or 'on the side' for most items. However, the clip quickly went viral on X, amassing over 1.6 million views, as customers pointed out that asking for more often results in extra charges. One user wrote, 'Ask for more: “that’s $3 extra.”' Another commented, 'They won’t say no and they’ll charge you an extra $3. No problem.' A third X user expressed frustration, saying, 'I don’t understand this at all. Chipotle should be giving you the serving you paid for. When people ask for more, it’s clearly because the server gave them less than they were supposed to.'
This is not the first time a Chipotle executive has addressed portion complaints. In 2024, former CEO Brian Niccol acknowledged that over 10 percent of the chain's 3,500 locations were scoring poorly on portion sizes. He said, 'We'll invest in it, and we'll figure out how to make sure we consistently do it every time,' adding that the company was 'committed to making this investment to reinforce that Chipotle stands for a generous amount of delicious, fresh food at fair prices for every customer visit.' Despite these assurances, some customers remain unsatisfied. Just weeks ago, a Reddit user shared a photo of a burrito that was barely the size of their palm, purchased for $12.28. The customer wrote, 'I am upset. I thought the [gold] wrapping made it look small but no.'
While many have criticized Chipotle's shrinking portions, others have welcomed the change. Late last year, the chain launched a GLP-1-friendly menu featuring smaller, higher-protein options, including special protein cups and high-fiber bowls. The High Protein Cup with Adobo Chicken, a four-ounce side containing 180 calories and 32 grams of protein, starts at $3.50. Chipotle stated, 'With the rise of GLP-1s and a broader focus on macronutrients, Chipotle's new High Protein Menu offers more ways for guests to get the protein they want in the portions that work for them, whether that is a lighter bite or a more substantial build.' Even limited-edition items like Chipotle Honey Chicken are available as a 'High Protein Cup' side for health-conscious diners.
