Ellidy Pullin, the prominent social media influencer, has successfully sold her Gold Coast investment property for an impressive $1.2 million. The transaction represents a significant financial gain for the 33-year-old, who originally purchased the apartment for $900,000 in June 2023.
A Coastal Investment Success Story
The property, located in the desirable Palm Beach area, was described in listings as a charming beach shack that had been completely renovated. Situated within the vintage Ocean View Lounge complex, the apartment offered direct access to the sand and had been operating as a highly successful Airbnb rental prior to the sale.
Property Features and Financial Performance
The light-filled two-bedroom unit featured spacious open-plan living areas, bifold doors opening to a sun-drenched deck, and a master bedroom complete with a built-in window seat. During its time as a holiday rental, the property generated approximately $70,000 annually in rental income, demonstrating its strong investment potential.
Ellidy had largely used the property as a holiday rental before deciding to sell. The apartment's coastal charm and prime location made it particularly attractive to both holidaymakers and potential buyers looking for a beachside retreat.
Expanding Property Portfolio
This sale marks another strategic move in Ellidy's growing property investment journey. The influencer-turned-developer has recently shifted her focus to a new duplex development project nearby, having purchased a $3.15 million beachside block in May 2024.
This evolution demonstrates Ellidy's increasing sophistication in the real estate market, proving she possesses business acumen that extends beyond her social media success. Her property investments show a clear strategy of purchasing, renovating, and either renting or selling for profit.
Personal Context and Recent Developments
Ellidy's life has been under increased public scrutiny following her emergence as a household name after the tragic death of her partner, Olympic snowboarder Alex 'Chumpy' Pullin, in 2020. She famously used his posthumously harvested sperm to conceive their daughter Minnie via IVF, raising the child as a single mother before entering a relationship with building contractor Brock Wadsworth.
Recently, tensions have emerged between Ellidy and Chumpy's father, Chris Pullin, regarding the direction of the Chumpy Pullin Foundation. The charity has shifted its focus from youth sport to mental health initiatives, creating a rift between the two parties.
Despite these personal challenges, Ellidy continues to maintain her prominent social media presence, regularly sharing content from her travels and engaging in brand collaborations with companies including Covergirl, Cetaphil, and Breville. Her lifestyle, frequently documented through sun-drenched travel photographs, contrasts with the more private existence of Chumpy's father in Eden on the NSW South Coast.
The successful sale of her Gold Coast property represents both a financial achievement and another chapter in Ellidy's ongoing transition from social media influencer to serious property investor and developer.
