Why Swapping London for Liverpool in My Thirties Was the Smartest Move
Liverpool has firmly established itself as one of the premier destinations for under-35s to live, boasting the UK's coolest postcode and an unbeatable value-to-fun ratio, according to local resident Katie Rosseinsky. The question on many minds is: what took the rest of the country so long to recognise the city's allure?
A City Finally Getting Its Due
The Times recently highlighted Liverpool's Fabric District as the second-best spot in the UK for young people, narrowly edged out by Leeds city centre. Shortly after, the same publication crowned the central L1 area as one of the coolest postcodes for 2026, praising its dynamic energy and thriving food scene. The Telegraph has ranked Liverpool as the best of Britain's larger cities, while Tripadvisor included it in its annual "Best of the Best" list. This wave of accolades feels like a long-overdue validation for those who have championed the Mersey Riviera for years.
A Personal Journey Home
Growing up on the Wirral peninsula, just across the river, I was always immersed in Liverpool's backdrop during my adolescence. After university, I followed the well-trodden path to London, but as I approached my thirties, a pull toward home grew stronger. The combination of soaring London rents, the existential reflections that come with turning 30, and a post-pandemic malaise prompted my return north in 2022. After a brief stay with family, I settled just outside the city centre, within walking distance of the Albert Dock and the Baltic Triangle—a former industrial zone now buzzing with creative energy.
When I shared my relocation plans with a former colleague, her puzzled expression and question, "But what will you do?" echoed a common misconception that life outside London is limited. Yet, I can confidently say I don't miss the capital at all. Liverpool excels in culture, dining, and nightlife, all while maintaining relatively affordable rents. In November 2025, the average monthly private rent in Liverpool was £878, compared to £933 across the North West and £1,366 nationally. This affordability makes it a viable option for solo renters, unlike Manchester or London, where costs have skyrocketed.
The Heartbeat of Liverpool's Neighbourhoods
While the Fabric District might not be a commonly used nickname, it represents just one of many vibrant enclaves within the city. The Georgian Quarter offers leafy streets and historic townhouses, often used as filming locations for period dramas, alongside upscale restaurants like The Art School and The London Carriage Works. To the south, Sefton Park and Lark Lane provide lush greenery, independent shops, and prime people-watching spots, often frequented by a glamorous crowd on weekends.
The Baltic Triangle, though perhaps less edgy than a decade ago, still blends artistic flair with nightlife, hosting everything from painting classes to lively events at Camp + Furnace. Further north, the area around Bramley Moore Dock is undergoing regeneration, anchored by the new Everton stadium. These diverse districts each contribute to Liverpool's unique character, united by an overarching Scouse identity.
Star Power and Community Spirit
Liverpool's appeal extends to A-listers as well. Taylor Swift chose Anfield for three nights of her Eras Tour in 2024, while actors like Paul Mescal and Barry Keoghan have been spotted dining at Maray on Bold Street. In March, local star Jodie Comer will bring her Olivier-winning performance in Prima Facie to the Playhouse theatre, generating immense demand that underscores the city's cultural vibrancy.
Beyond the glitz, Liverpool fosters a strong sense of community. While it's a cliché to claim the north is friendlier than the south, my experience has made it easier to build connections here than in London. From overhearing Beatles songs on sightseeing buses to watching fireworks at the Pier Head, the city offers countless small joys that enrich daily life.
Challenges and Enduring Charm
Liverpool isn't without its flaws. Transport links can be inconsistent, though contactless train payments are slowly being introduced. The rise of luxury flats in popular areas raises concerns about affordability and potential gentrification, mirroring trends seen in Manchester. Yet, these issues are outweighed by the city's charm.
I cherish the way Scouse accents blend humour with sharp wit, the stunning waterfront sunsets, and the overall ease of falling in love with Liverpool. As the "best of" lists eventually shift focus, I hope to remain here, enjoying a city that truly punches above its weight.