Shoppers at Aldi Australia were left puzzled and disappointed after a cult-favourite frozen pizza mysteriously vanished from supermarket freezers. The product in question, the budget chain's own-brand 'The Best Margherita Pizza Ever', was suddenly nowhere to be found, sparking concern among its loyal customer base.
Customer Discovery and Official Confirmation
The disappearance first came to light when an observant shopper took to social media, posting a picture of the distinctive pizza box. They asked fellow customers if the product had been discontinued, noting they hadn't seen it for months across several stores. 'I will be very sad if they are discontinued,' the post added, capturing the mood of many.
When approached by the Daily Mail, an Aldi Australia spokesperson confirmed the change. The old favourite has been officially replaced. 'We're excited to welcome the new ItalPizza la Numero Uno Margherita Pizza, which will replace "The Best Margherita Pizza Ever",' the spokesperson stated. They highlighted that the new offering is larger, increasing from 365g to 410g, and is priced at $6.99, a 50-cent increase on the old $6.49 product.
Mixed Reactions to the Change
The news of the replacement was met with a mixed response. Some customers expressed surprise and sadness at the loss of a product that had even been shortlisted for Aldi Australia's Product of the Year in 2024. 'Noooooooooooo! I hope not. I have one tucked in my freezer,' wrote one dismayed shopper.
However, other comments in the online discussion revealed that the quality of the original pizza may have been waning in recent times. One frequent buyer noted, 'The quality got very hit and miss... we had several purchases where the bases were so dehydrated they became biscuity and the cheese wouldn't melt.' Another simply said they were 'really disappointed' with a recent purchase, suggesting a recall to improve quality might be welcome.
The New Contender: ItalPizza la Numero Uno
The replacement, the ItalPizza la Numero Uno Margherita Pizza, is already appearing on shelves. Aldi promotes it as being hand-stretched, cooked in a wood-fired oven, and made in Italy using traditional methods. Early reviews from customers who have tried it are largely positive, with some declaring it a significant upgrade.
One Australian dad, a former fan of the old pizza, was effusive in his praise. 'Honestly, it's up there with the best pizza I've ever had - full stop, never mind frozen pizza,' he said. He shared a photo of his meal, explaining he had embraced 'pizzamaxxing'—adding fresh toppings like ham and artichoke before cooking, then finishing with tomato and basil after baking. His enthusiastic review convinced others to give the new pizza a try.
While the departure of 'The Best Margherita Pizza Ever' marks the end of an era for some Aldi shoppers, the launch of the ItalPizza range represents the supermarket's attempt to elevate its frozen offering. The final verdict, as always, will rest with the consumers and their taste buds.
