Amazon has launched its highly anticipated Boxing Day sale, offering significant price reductions across a vast range of technology, beauty products, and household appliances. The event presents a prime opportunity for savvy shoppers to secure substantial savings on popular items.
Navigating the Sale: Expert Advice for Smart Shopping
As a consumer journalist specialising in sales events, I can confirm that Amazon frequently offers highly competitive pricing. This curated list highlights the lowest current prices, but it is always wise to compare deals across retailers to ensure you are getting the best offer available.
Shoppers should approach advertised discounts with a degree of caution. Retailers, including Amazon, often display savings against a Recommended Retail Price (RRP), which may be higher than the item's typical selling price. To verify the true value of a deal, consider using price-tracking tools like Camelcamelcamel, which reveals a product's historical price on Amazon.
The Best Tech Deals in Amazon's Boxing Day Sale
The retail giant has slashed prices on numerous bestsellers. Here is a selection of the standout offers available as of Friday, 26 December 2025.
Apple AirPods Pro (2nd Generation): Previously priced at £199, now available for £169. In a review for IndyBest, tech critic David Phelan noted these earbuds represent a "significant improvement" over the first generation, praising their industry-leading noise cancellation, secure fit, and enhanced sound quality.
Meta Quest 3 (512GB): Reduced from £469 to £416.32. Senior tech critic Alex Lee described this mixed reality headset as "astounding," highlighting its full-colour passthrough, faster processor, and more ergonomic design.
Kindle and Reading Deals
Amazon's own ereaders feature prominently in the sale.
Kindle Paperwhite: Down from £169.99 to £134. Tech writer Steve Hogarty awarded it the top spot in his best Kindles guide, commending its warm front light for night reading, larger display, and faster processor.
Kindle (2024): Now £79.99, reduced from £94.99. Hogarty summarised this base model as offering everything essential in a modern ereader: a sharp 6-inch display, weeks of battery life, and USB-C charging.
Kindle Scribe: A major price drop from £399.99 to £289.99. Hogarty's review praised its large, premium display for the best reading experience and its useful note-taking capabilities with Active Canvas.
Gaming and Entertainment Bargains
PlayStation Portal: A rare discount sees Sony's handheld remote player down to £179.99 from £199.99. It functions as a second screen for your PS5, enabling gameplay away from your TV with a strong internet connection.
PS5 DualSense Controller (White): Now £39.99, down from £59.99. Tech writer Jennifer Allen, in her accessory guide, lauded its haptic feedback and responsive trigger buttons.
Xbox Series S (1TB): Priced at £329.99, reduced from £349.99. Alex Lee recommended it as a "good option for anyone looking for a cheap gaming solution" that doesn't require 4K resolution.
Home Tech and Fitness
Ninja Crispi Air Fryer: At its lowest-ever price of £99.99 (was £149.99). Alex Lee's review deemed it the brand's "best value air fryer yet," featuring a glass bowl and four cooking functions.
Fitbit Inspire 3: Down to £54 from £84.99. In a fitness tracker round-up, writer Zoe Griffin praised its holistic approach, tracking stress and sleep, and called it ideal for fitness beginners.
Amazon Fire TV Stick (4K): Available for £19.99, a significant reduction from £39.99, providing access to streaming services and live TV apps.
Amazon Echo Dot (5th Gen): Now £29.99, down from £54.99. Alex Lee noted its improved sound quality and useful indoor temperature sensor. However, it was cheaper last Boxing Day, so some may wish to wait.
Ring Video Doorbell (2024): Halved in price to £49.99 from £99.99. In her guide, Zoe Phillimore favoured it for its easy installation, HD camera, and package detection.
How Long Will These Deals Last?
Amazon's Boxing Day promotions are part of its broader 'New Year, New You' campaign, which is scheduled to run until 31 January 2026. This means discounts will likely fluctuate and new offers may appear over the coming month.
Why You Can Trust Our Recommendations
The IndyBest team has extensive experience covering major sales. We only highlight deals on products we have rigorously tested or from trusted brands. We cross-reference prices with tracking tools to confirm that the savings are genuine compared to non-sale periods.
