With Christmas Day now just a heartbeat away, the race for the perfect present is in its final hours. If your shopping list still has a few gaps, particularly for the beauty enthusiast in your life, a swift digital rescue mission is still possible. The key lies in Amazon's roster of bestselling beauty products, which can be on your doorstep in time for the big day if you act fast.
The Prime Promise: Delivery Before Christmas
The crucial caveat for guaranteed festive delivery is an Amazon Prime membership. To secure free next-day delivery for orders placed on 23 December, you need to be a Prime subscriber. Membership is priced at £8.99 per month and includes access to Prime Video, but a 30-day free trial is available, offering a perfect solution for last-minute shoppers.
Amazon's Bestselling Beauty Picks
Here is a curated look at the products currently topping Amazon's beauty charts, each one a ideal small gift or stocking filler.
1. Maybelline New York Lash Sensational Sky High Mascara
Holding the number one spot is this cult-favourite mascara, praised for delivering natural-looking length and lift without smudging. It's currently a bargain at £7.82, a significant saving on its usual £12.99 price tag.
2. Wonderskin Lip Stain
This innovative product applies as a blue peel-off mask to reveal a flattering, long-lasting pink stain on the lips. Loved by influencer Olivia Attwood and praised for its staying power, it's currently £14.45, down from £18.
3. Biodance Bio Collagen Real Deep Mask
These sheet masks were a viral TikTok sensation in 2025, famous for turning transparent as the serum absorbs and imparting a radiant glow. A pack of four is £13.78, making for a perfect pampering gift.
4. Calvin Klein Eternity Moment Eau de Parfum for Women
With over 26,000 reviews on Amazon, this popular fragrance is a safe bet. Featuring notes of lychee, guava, and passionflower, a 100ml bottle is available for £34.99.
5. e.l.f. Squeeze Me Lip Balm
An affordable winter essential, these hydrating lip balms come in scents like grape and vanilla frosting for under a fiver at £4.97.
If You've Missed the Deadline
For those reading this after the cut-off, it's worth turning your attention to the early Boxing Day sales. Brands like Medik8 are already offering discounts of up to 40%, while retailers such as Lookfantastic have promotional codes like FLASH22 for 22% off selected items.
