The high-street fashion landscape has a new contender for your gym bag, and it comes from a brand already beloved by style editors. Arket, the Nordic label that launched in 2017, has built a formidable reputation for delivering Scandinavian chic at accessible prices. Now, it's setting its sights on your workout wardrobe.
From Workwear to Activewear: Arket's New Frontier
Known for its minimalist staples that echo the aesthetic of premium brands like Totême and Rotate, Arket has become a cornerstone of modern workwear. Its pieces are a familiar sight in the wardrobes of fashion teams across the country. The brand's latest move, however, shifts focus from the office to the studio and beyond. Introducing Arket Active, a comprehensive new line designed for the 'flow and rhythm of daily life'.
This philosophy means the collection is crafted for a wide range of activities, from casual dog walks to intense Hot Pilates sessions. Staying true to its Scandinavian heritage, the range champions fit, simplicity, and function. Expect clean lines, a muted colour palette, and technical fabrics that combine to create a versatile capsule collection. The pieces are designed to be effortlessly mixed and matched, promoting a streamlined approach to active dressing.
Scandi Style Meets Super-Affordable Pricing
Perhaps the most compelling part of the launch is its price point. In a market where quality activewear often carries a hefty tag, Arket positions itself as a surprisingly affordable alternative. For example, a coordinated sports bra and leggings set comes in at around £60 – a figure that regular gymwear shoppers will recognise as a significant steal.
The collection is filled with what the brand describes as 'cool-girl gear', including tonal sports bras, functional yoga trousers, and a standout sheer windbreaker that's already generating buzz. It's a range that promises to have you looking impeccably put-together from the gym cafe to the exercise mat (even if the execution of the lunges themselves remains less graceful).
Top Picks from the Arket Active Drop
Convinced it's time to refresh your activewear? Here are nine key pieces from the new Arket Active collection that deserve a spot in your rotation:
- Soft Stretch Bra
- Wide Sport Trousers
- Soft Stretch Leggings
- Ripstop Windbreaker
- Soft Stretch Zip Jacket
- Soft Stretch Biker Shorts
- Another style of Soft Stretch Leggings
- A second Soft Stretch Bra option
- Sporty Cotton Socks
With this launch, Arket proves that its formula for understated, quality basics translates perfectly into the world of performance wear. The Arket Active collection successfully merges aesthetic appeal with practicality and value, making sophisticated activewear accessible to a wider audience. Prepare to see these Scandi staples becoming the new uniform for the stylishly active.
