Easter might still be weeks away, but supermarket giant Asda is already delivering a dose of festive cheer with a mouth-watering new product that's sending sweet-toothed shoppers into a frenzy.
The Ultimate Spreadable Easter Treat
The retailer has launched a brand-new Easter Gooey Chocolate Spread, priced at just £2 for a 350g tub. The product promises to replicate the iconic taste and texture of the beloved Cadbury Creme Egg, offering a spreadable version of the classic fondant-filled chocolate. Described on its packaging as "egg-stra gooey", the spread is marketed as the perfect answer for fans of the seasonal favourite.
Shoppers React with Sweet Excitement
The discovery was first highlighted on January 19, 2026, by the popular foodie Facebook page Newfoodsuk. Their post, featuring a tempting image of the product, quickly ignited excitement across social media. Enthusiastic comments flooded in, with one user tagging a friend specifically for Easter baking plans, prompting the reply: "Defo – brownies incoming." Another simply stated their approval of the product's look, eagerly anticipating the season of Easter eggs and treats.
This early rollout is part of a broader trend where supermarket aisles are already filling with festive goods, capitalising on the public's appetite for seasonal indulgences well ahead of time.
Why Chocolate Defines Easter
The tradition of eating chocolate at Easter has deep roots blending religion and culture. Eggs symbolise new life and rebirth, aligning with themes of resurrection. Historically, eggs were forbidden during Lent in medieval Europe, making them a prized treat to enjoy when the fast ended.
The chocolate connection solidified in the 19th century as chocolate became more accessible in Europe. Confectioners began crafting hollow chocolate eggs, merging the symbolic egg with the luxury of cocoa. These quickly evolved into popular gifts, cementing chocolate eggs—and later bunnies and other shapes—as a central part of Easter celebrations in Western nations, driving significant seasonal sales for retailers and brands alike.
With innovative products like Asda's gooey spread hitting the shelves, it's clear the hunt for the next great Easter chocolate experience is already warmly underway.
