Couple Samples Cadbury's New Easter Egg Variants, Finds Them Excessively Sweet
The iconic Cadbury Creme Egg has returned to supermarket shelves across the United Kingdom, marking the beginning of the seasonal Easter confectionery period. This year, however, the beloved chocolatier has introduced two novel flavour variations to its classic product line, sparking curiosity and debate among consumers.
New Flavours Join the Seasonal Lineup
For 2026, Cadbury has expanded its Easter offering with two innovative takes on the traditional Creme Egg. The first is a Biscoff version, which incorporates the popular spiced biscuit spread into the fondant filling, while the second features a white chocolate shell instead of the customary milk chocolate exterior. These launches represent a significant departure from the original formula that has delighted British shoppers for decades.
On its official website, Cadbury promotes the Biscoff variant, stating it contains "irresistible Biscoff spread and crunchy biscuit pieces." This move capitalises on the tremendous popularity of Biscoff as an ingredient, which has seen it featured in numerous desserts and snacks in recent years, from cheesecakes to doughnuts.
TikTok Taste Test Reveals Critical Flaw
Popular TikTok content creators Caleb and Violetta, known for their product review videos, decided to put these new Easter eggs to the test. With hundreds of thousands of followers, their opinions carry considerable weight among digital audiences.
In their video review, Caleb introduced the segment by explaining, "Easter is not for another three months but we are going to try Cadbury's new offerings to see if you should get them." The couple first sampled the Biscoff Creme Egg, with Caleb noting upon inspection, "Oh, that is a lot of Biscoff."
Both reviewers found the Biscoff version exceptionally sweet, with Violetta awarding it a modest six out of ten, while Caleb was more critical, suggesting a rating of just three out of ten. Their assessment of the white chocolate variant proved even less favourable.
White Chocolate Version Fails to Impress
When trying the white chocolate Creme Egg, Caleb expressed his particular disappointment, remarking, "My problem with white chocolate is that it just tastes a bit childish. Two out of ten?" Violetta concurred with this low score, leading the couple to conclude that both new flavours were simply too sweet for their palates.
In the caption accompanying their viral video, Caleb questioned the rationale behind these product innovations, writing, "Why do they feel the need to bring out this nonsense???" He further pondered whether their critical reaction was justified, asking followers, "Be honest... are we being dramatic or is this actually unhinged?"
Cadbury's Enduring Legacy and Formula Changes
Cadbury remains one of Britain's most cherished confectionery brands, with a heritage stretching back to its founding in 1824. The company has grown into a global powerhouse, now operating in fifty countries worldwide. The Creme Egg itself has an interesting history, originally created by Fry's in 1963 before being rebranded by Cadbury in 1971.
Longtime fans may recall that the Creme Egg's composition has evolved over time. Until 2016, the product featured a shell made from Cadbury's signature Dairy Milk chocolate. The decision to switch to a standardised, less expensive formula proved controversial among purists, demonstrating that changes to this seasonal favourite often generate significant consumer discussion.
As Easter approaches, these new flavour variants will undoubtedly prompt further debate among chocolate enthusiasts. While Cadbury continues to innovate within its seasonal range, this particular TikTok review suggests that not all experimental flavours will receive universal acclaim from the British public.
