Fast-casual dining chain Chipotle is set to spread some festive cheer this weekend with a special buy-one-get-one-free offer for customers who embrace the Christmas spirit through their wardrobe.
How to Claim Your Free Chipotle Entrée
This Saturday, December 20, Chipotle will host its "Extra Sweater Day" promotion. To qualify for a complimentary meal, customers need to visit a participating restaurant wearing a "festive or over-the-top sweater" and purchase one entrée in person. Upon doing so, they will receive a second entrée for free.
The deal applies to the brand's core menu items, which include burritos, burrito bowls, quesadillas, salads, and tacos. It's important to note that the promotion is only valid from 4 p.m. until the restaurant closes on that day. There is a limit of five free entrées per transaction.
Part of Wider Holiday Campaign
Extra Sweater Day is the latest initiative in Chipotle's ongoing "Unwrap Extra" holiday campaign, which runs throughout December. The chain has already rolled out similar promotions earlier this month, including a free entrée with a three-taco purchase on December 6 and another tied to burrito orders on December 13.
The sweater-themed day cleverly coincides with National Ugly Sweater Day on December 19. Unlike some offers, this deal does not require customers to be members of the Chipotle Rewards loyalty scheme, though the brand is using the festive period to promote sign-ups with additional member-only perks.
Seasonal Deals Heat Up Across the Sector
Chipotle is not alone in leveraging holiday-themed promotions to attract customers during the busy end-of-year period. Competitors like Burger King are also running major campaigns, such as its "13 Days of Deals" promotion offering daily discounts via its mobile app until Christmas Eve.
For Chipotle Rewards members, the brand is providing rotating December bonuses, which can include free guacamole, chips, double protein, or a drink. These offers are delivered directly to individual accounts and vary from user to user.
Customers are advised that the Extra Sweater Day offer is for in-store purchases only and cannot be redeemed through delivery or digital pickup orders. It presents a perfect opportunity for groups and families to enjoy a festive meal out while donning their most spirited knitwear.
