In a festive bid to spread cheer and tackle food waste, Morrisons supermarket has announced it will be giving away more than 27 tonnes of carrots for free in the run-up to Christmas. The initiative is aimed at helping younger customers leave a treat out for Rudolph and his reindeer friends on Christmas Eve.
A Festive Freebie to Feed Rudolph
Shoppers will be able to collect a complimentary carrot from the retailer's 'Naturally Wonky' range from December 20 until Christmas Eve, although the offer is strictly while stocks last. The carrots in this range are perfectly edible but may be slightly misshapen or an unusual size, which is why they are often sold at a discount to prevent them from being wasted.
Chris Smith, Root Veg Senior Trader at Morrisons, explained the thinking behind the giveaway. "Christmas is all about spreading joy and cheer, so we’re delighted to offer our younger customers a free wonky carrot to leave out for Rudolph and his friends on Christmas Eve," he said. "Our Naturally Wonky range supports British farmers, reduces waste and gives customers a great-value option that still tastes fantastic."
Supermarkets Slash Christmas Veg Prices to Just 5p
This generous freebie coincides with a major price-cutting campaign across several leading UK supermarket chains. In a move that will help households manage the cost of the festive feast, staples for the Christmas dinner table are being reduced to as little as 5p per item.
The dramatic reductions cover a core selection of seasonal vegetables, including:
- Potatoes
- Carrots
- Parsnips
- Brussels sprouts
- Cabbage
- Swede
The exact deals vary by retailer and are often tied to loyalty card prices. Below is a summary of the key offers shoppers can hunt down.
Where to Find the Best Christmas Vegetable Deals
Morrisons (for More Card holders): Carrots (1kg), Parsnips (500g), Brussels Sprouts (500g), and a Whole Swede are all priced at 5p.
Aldi: Offers White Potatoes (2kg) from 8p to 5p, Carrots (1kg) from 8p to 5p, with Parsnips, Cabbages, Sprouts, and Swede all at a flat 5p.
Lidl: Has a wide 5p range including Potatoes (2kg), Carrots (1kg), Parsnips (500g), Swede, Sprouts (500g), and even Shallots (300g).
Sainsbury's (Nectar price): Sells a selection including Potatoes, Carrots, Sprouts, Parsnips, Swede, and Cabbages for 15p each.
Tesco (Clubcard price): Matches with 15p deals on Potatoes, Carrots, Sprouts, Parsnips, Swede, Cabbage, and Broccoli.
Top Tips to Save on Your Christmas Shop
Beyond these specific vegetable promotions, there are always ways to stretch your budget further at the supermarket. Consider these savvy shopping strategies:
- Keep a sharp eye out for last-minute yellow sticker reductions on perishable items.
- Use voucher code websites and sign up for retailer mailing lists to get alerts on discounts.
- Pick up free in-store magazines, which frequently contain money-off coupons.
- Try the 'Downshift Challenge' by swapping branded goods for supermarket-own labels, which are often just as good.
- Plan meals to reduce impulse buys and make the most of what you already have in your cupboards.
- Freeze any suitable leftovers to enjoy later, helping to combat food waste and save money.
With these substantial price cuts and the free carrot offer, UK supermarkets are providing some much-needed relief for families aiming to create a memorable Christmas dinner without overspending. The combined efforts highlight a growing focus on value, supporting British farmers, and reducing unnecessary food waste during the festive season.
