Pub-goers across the United Kingdom could soon be paying a staggering £10 for a pint of Guinness, following a fresh price increase announced by the drink's manufacturer.
Diageo Announces Second Consecutive Price Hike
The global spirits giant Diageo has confirmed a 5.2 per cent price increase for Guinness draught, set to take effect from April. This marks the second year in a row that the company has raised prices, following a 4.2 per cent rise implemented last year.
In a statement, Diageo attributed the decision to rising operational costs and the ongoing need to invest in its portfolio of brands. The company stated that the move is necessary to maintain the quality and reputation of its products in a challenging economic climate.
Landlords Sound the Alarm on 'Unaffordable' Pints
The announcement has sent shockwaves through the UK's pub industry, with landlords expressing grave concern. Many fear that the popular Irish stout is on track to become the first mainstream £10 pint, potentially pricing out regular customers.
Publicans highlight that the Diageo increase is just one of many financial pressures currently squeezing the sector. Soaring energy bills, mandated wage increases, and higher business taxes are already pushing many establishments to the brink.
"This isn't just about one beer," one landlord told us. "It's a tipping point. When a staple like Guinness becomes a luxury item, it changes the entire social fabric of the local pub. Customers will think twice, and that has a devastating knock-on effect."
Which Products Are Affected?
Not all Guinness products will see a price rise. Diageo has confirmed that the increase applies specifically to Guinness draught served in pubs. The following products are exempt from the April price adjustment:
- Guinness 0.0 (the alcohol-free version)
- Guinness Microdraught systems
- Guinness Draught in Can 440ml four-packs
This exemption suggests the company is focusing the hike squarely on the licensed trade, where the cost will be most directly felt by consumers.
A Perfect Pint Under Pressure
The news comes just months after King Charles III was pictured pulling the 'perfect pint' at the opening of a new Guinness brewery in London. That moment of celebration now contrasts sharply with the anxiety felt by publicans nationwide.
The consecutive annual increases signal a sustained trend. With inflation still impacting supply chains and wages, industry analysts warn that further price pressures are likely, not just for Guinness but for the wider drinks market.
The potential for a £10 pint represents a symbolic threshold for the UK's cherished pub culture. As operational costs continue to climb, the very affordability of a casual drink with friends is being called into question, threatening the future of many local community hubs.
