Budget retailer Home Bargains has sent shoppers into a frenzy with the launch of an enchanting new homeware collection. The range, inspired by the classic Walt Disney film Alice in Wonderland, offers a touch of fairytale magic for your home at remarkably low prices.
A Wonderland of Budget-Friendly Finds
The retailer unveiled the 'cute' and 'cosy' line on its Instagram page on 20 January 2026, sending fans of the Lewis Carroll tale into a spin. The collection features everything from pyjamas and duvet sets to scented home accessories, all adorned with iconic imagery from the beloved 1951 animated movie.
In a viral video that quickly amassed over 3,000 likes and hundreds of excited comments, a Home Bargains employee showcased the key items. The lineup includes an Alice in Wonderland Oil Burner Scent for £3.99, a Disney Alice in Wonderland Scented Diffuser for £4.99, and pyjamas for younger and older kids priced at £7 and £8 respectively. The star of the show for many is the Alice in Wonderland Duvet Set, retailing at £14.99.
Shoppers Declare 'I Need It All'
The reaction from customers has been overwhelmingly positive, with many declaring the designs 'absolutely beautiful', 'gorgeous', and 'so pretty'. The Instagram comments section turned into a wishlist, with one ardent fan stating, "As an Alice fan, I need it all." Another revealed their daughter had already purchased the entire collection, while a keen shopper simply wrote, "Runs to HB."
Home Bargains encouraged the excitement with its caption, warning: "Don't be late… once it's gone, it's gone!" The retailer's website provides more detail on the whimsical products. The oil burner set promises to "add a touch of magic to your home" with three fragrances, while the diffuser offers a "sweet floral rose scent" in a charming ceramic pot. The pyjamas for younger children, suitable for ages 18 months to seven years, are described as "perfect for little dreamers."
A Winning Formula of Nostalgia and Value
This launch underscores Home Bargains' successful strategy of tapping into popular nostalgia with licensed products, while steadfastly maintaining its reputation for incredible value. By offering a coordinated, themed range at accessible price points, the retailer has created a must-have collection for families and Disney enthusiasts alike. The viral social media response suggests the 'fairytale magic' is translating into significant high street demand, proving that wonderland is just a Home Bargains trip away.
