Joe & the Juice Employee Shares Viral Tunacado Sandwich Recipe Online
As many Britons tighten their belts amid the ongoing cost of living crisis, a Joe & the Juice employee has sparked a social media sensation by revealing how to recreate the chain's famous Tunacado sandwich at home. The move comes as consumers increasingly seek to replicate popular takeout treats without the hefty price tag, turning to online platforms for culinary inspiration.
The Rise of Joe & the Juice in the UK Market
The Danish juice, coffee, and sandwich shop has been rapidly expanding its footprint across the United Kingdom. In 2025 alone, the company opened 15 new stores, bringing its total to 89 locations nationwide. Known for its fresh smoothies, juices, and healthy sandwich options, Joe & the Juice has cultivated a loyal customer base eager for its nutritious and flavourful offerings.
Among its menu items, the Tunacado sandwich has achieved particular fame, repeatedly going viral on social media platforms. This popular creation features a savoury tuna mixture paired with fresh avocado and tomato slices, all served on rye bread. Despite its seemingly simple ingredients, many customers have struggled to replicate the sandwich's distinctive taste and texture in their own kitchens.
Social Media Revelation Goes Viral
In response to growing customer curiosity and the financial pressures facing many households, a Joe & the Juice employee took to TikTok to demonstrate the exact preparation method used in stores. The video, titled "How to make a famous Tunacado," quickly amassed over 5.8 million views, highlighting the enormous public interest in affordable DIY food solutions.
The employee's step-by-step tutorial shows the sandwich being assembled in the professional kitchen environment, providing viewers with crucial insights into the preparation process that had previously remained behind the counter.
Step-by-Step Guide to the Tunacado Sandwich
The viral video reveals the precise method for creating the celebrated sandwich:
- Begin by toasting rye flatbread in a toastie maker until warm, then slice it in half
- Drizzle pesto sauce generously over both bread slices (jarred pesto works perfectly)
- Scoop out half an avocado and arrange four slices on one piece of bread
- Add two generous scoops of tuna to the second bread slice, smoothing it with a fork
- Place a couple of tomato slices on top of the tuna mixture
- Combine the two halves to form the complete sandwich
- Wrap the finished product in baking paper before serving
Public Reaction and Ongoing Popularity
The TikTok revelation prompted an enthusiastic response from viewers, with many expressing excitement about finally being able to recreate the beloved sandwich at home. Comments ranged from celebratory declarations like "Long live the Tunacado reign!" to more practical observations about the ingredients.
However, some sceptics questioned whether home preparation could truly match the professional version, with one user noting: "Even if I did that at home, it wouldn't taste the same." Others focused on specific components, with requests for information about sourcing the distinctive rye bread used in the original recipe.
This social media phenomenon reflects broader trends in consumer behaviour, as economic pressures encourage more people to explore homemade alternatives to restaurant favourites. The viral success of the Tunacado tutorial demonstrates how food establishments can engage with customers through transparent sharing of preparation techniques, even as it potentially affects their direct sales.
As Joe & the Juice continues its UK expansion, this episode highlights the powerful intersection between social media, food culture, and economic realities shaping contemporary dining habits across Britain.
