A new, cleverly designed tote bag from Kmart, priced at just $29 (approximately £29), has triggered a major shopping rush across Australia. The bag, which has begun appearing in stores but is not yet available online, is being hailed by shoppers as a perfect solution to a common modern-day hassle: carrying multiple bags.
The Viral Discovery and Design Details
The buzz began when Sydney-based content creator Karly Louise shared her find on TikTok, urging her followers to act quickly. She described the bag to the Daily Mail as an "ultimate game changer" that effectively combines three bags in one: a handbag, a laptop bag, and a meal prep bag.
What makes the design stand out is its insulated base compartment, which allows food and drinks to be stored separately from work items. The interior also features a padded laptop sleeve, a detachable purse, and multiple zippered sections for organising phones, wallets, keys, and headphones.
The tote comes in two colour options: black and a dark brown crocodile-print finish. It is reported to be spacious enough to hold a laptop, lunch, snacks, and daily essentials, eliminating the need for an extra carrier.
Why Shoppers Are Raving
Shoppers say the bag resonates powerfully at a time when many Australians are looking to simplify their routines and manage spending carefully. Melbourne shopper Alex explained she had been searching for a similar solution for years, often needing three separate bags to leave the house. She expressed amazement at the £29 price point, noting that comparable bags online often retail for around £140.
Karly Louise emphasised that the affordable price truly sets it apart from similar products on the market. "I haven't seen anything else like it online," she said. "I imagine there would be something similar out there, but maybe double or triple the price."
Broader Appeal and Impending Sell-Out
The bag's versatility has seen its appeal extend beyond commuters. Parents have praised the insulated section for storing baby bottles, snacks, or medication. One shopper noted it would be a "game changer" for keeping insulin cool for a child with type 1 diabetes.
Karly issued a clear warning to potential buyers: "This bag will definitely sell out once it fully hits the shelves." She advised shoppers not to hesitate if they spot it in-store.
The excitement around this product is part of a larger trend where consumers are increasingly prioritising practicality and affordability over premium brands, especially amid ongoing cost-of-living pressures. The £29 tote is shaping up to be Kmart's next viral hit, demonstrating that smart, functional design at a low price point is winning over luxury labels for many Australians.
