Shoppers across Australia are racing to their local Kmart stores, driven into a bargain-hunting frenzy by staggering post-Christmas discounts. The retailer has slashed prices on a vast array of festive stock by up to 75%, prompting a surge of customers eager to grab deals for next year.
Massive Savings on Festive Stock
The dramatic price reductions began on December 29 and will continue until inventory is completely cleared. One delighted customer, Amy Coulston from Queensland, took to TikTok to share her surprise at finding reductions far deeper than advertised. She advised fellow shoppers, "Definitely go in and check your stores."
Amy revealed that while signs indicated 50% off, many items actually scanned at the till for a whopping 75% discount. She urged, "Make sure when you're in store to scan everything." Her own haul included a dog toy set, originally priced at $10, which she snapped up for just $2.50.
The sale encompasses a wide selection, including Christmas decorations, toys, outdoor lights, and wrapping paper. Online, other customers reported even more extreme bargains, with some claiming to have purchased rolls of Christmas wrapping paper for a mere 20 cents.
Popular Items Selling Out Fast
With stock rapidly disappearing from shelves, the message from successful shoppers is clear: act quickly. Popular items are expected to sell out imminently. The rush has been fuelled further by social media, where many are declaring they'll be "running to Kmart" after seeing the deals shared online.
Among the most sought-after items in recent months were Kmart's charming Light Up Ceramic Gingerbread miniature stores. Priced at $12 each, the range includes a Book Store, a Patisserie, and a Toy Shop. These battery-operated trinkets, which feature warm white LED lights, can be combined to create a whimsical festive village.
Content creator Matt Hey highlighted the allure of these decorations in a TikTok video that amassed over 357,000 views. Joking about the danger of entering Kmart's Christmas section, he exclaimed, "I'm here to take it all!" after arriving just as staff restocked the shelves.
A Smart Strategy for Next Christmas
The steep discounts have presented a prime opportunity for savvy shoppers to prepare for Christmas 2025 at a fraction of the cost. Amy Coulston explicitly stated she was using the sale to stock up for next year, a strategy echoed by many others online. One person mentioned buying a toy cat set last year for 50 cents, proving the long-term value of these post-holiday sales.
Kmart's annual clearance event has once again proven to be a retail phenomenon, blending the thrill of the hunt with substantial savings. For those hoping to participate, the advice is unanimous: visit your nearest store swiftly, scan every item of interest, and be prepared for some astonishing discounts before the festive stock vanishes for good.
