Krispy Kreme is launching a special promotion to help customers cope with the disruption caused by Daylight Saving Time. The doughnut chain will offer a complimentary dozen original glazed doughnuts to anyone who purchases any dozen doughnuts on Monday, the day after the clocks spring forward.
How to Claim the Free Doughnuts
The deal is designed as a pick-me-up for those losing an hour of sleep when Daylight Saving Time begins at 2 a.m. on Sunday, March 8, shifting the time to 3 a.m. While this change brings longer evenings with more sunlight in the coming weeks, the immediate effect can leave people feeling groggy.
"Because if you're losing an hour, you might as well gain a dozen," Krispy Kreme stated in a press release, highlighting the promotional rationale. The offer will be available in participating Krispy Kreme shops across the United States while supplies last.
Digital Access Through the App
Customers can also take advantage of this promotion digitally by placing orders through the Krispy Kreme mobile app. To redeem the free dozen, shoppers must use the promo code SPRING at checkout. This provides a convenient option for those preferring to order ahead or avoid in-store queues.
Executive Insight on the Promotion
Alison Holder, Krispy Kreme Chief Brand and Product Officer, explained the company's motivation behind the giveaway. "Daylight Saving Time can leave people running on one less hour of sleep," she said in a statement. "We're helping everyone bounce back in one of the sweetest ways we know how – a free Original Glazed dozen when guests buy any dozen."
This initiative reflects Krispy Kreme's ongoing strategy to engage customers with timely and appealing promotions that resonate with everyday experiences.
Recent Promotional Activities
This is not the first time Krispy Kreme has offered free doughnuts to customers. Last month, the brand celebrated Friday the 13th by distributing 13,000 boxes of original glazed doughnuts randomly at participating U.S. locations. Winners received coupons redeemable for a free dozen, though they had to act quickly – the coupons were valid for only 13 days starting February 15.
New Product Launches
Beyond giveaways, Krispy Kreme has been innovating its menu with limited-time offerings. Recently, the company introduced its OREO Cookie Collection Doughnuts, featuring three new treats:
- The Golden Oreo: An iconic glazed doughnut topped with Golden OREO flavored buttercream, Golden OREO cookie crumbles, and rainbow sprinkles.
- The Chocolate Oreo Dream: A glazed doughnut dipped in chocolate icing and crushed Oreo cookie pieces, then topped with Chocolate flavored Kreme and an OREO wafer cookie.
- The Oreo Cookie and Kreme Doughnut: Filled with Cookie and Kreme filling, dipped in chocolate icing, and topped with Oreo cookie pieces and a drizzle of white icing.
These launches demonstrate Krispy Kreme's commitment to keeping its product lineup fresh and exciting while leveraging popular brands like OREO to attract customers.
The Bigger Picture
The Daylight Saving Time promotion aligns with broader trends in the retail and food industry, where companies use seasonal events to drive traffic and foster customer loyalty. By offering a tangible benefit – free doughnuts – Krispy Kreme not only addresses a common annoyance but also creates positive brand association during a time of minor disruption.
As consumers adjust to the time change, this sweet incentive provides a memorable reason to visit Krispy Kreme, potentially boosting sales and engagement during what might otherwise be a sluggish post-weekend period.
