Lululemon, the renowned athletic apparel brand, has taken the significant step of pausing online sales for its new Get Low leggings collection in the United States. This decision comes in direct response to a wave of customer complaints regarding the fabric's transparency, particularly during movements like squatting or bending over.
Company Responds to Initial Feedback
A spokesperson for Lululemon confirmed to The Independent that the company has temporarily halted online sales of the Get Low leggings across North America. The move is described as a proactive measure to better understand some initial guest feedback and support with product education. Despite the online pause, the collection remains available for purchase in physical stores throughout the region.
Customer Concerns on Social Media
The issue gained traction on platforms like Reddit, where shoppers voiced their dissatisfaction. One customer explicitly stated that the leggings were absolutely see-through when you squat or bend over, regardless of the colour chosen. Another echoed this sentiment, criticising the lack of compression and unusual colour blocking, while a third labelled the design a total fail.
In its official statement, Lululemon emphasised that the Get Low collection is engineered with seamless technology to deliver a sculpted, weightless, and fast-drying experience. The company anticipates reinstating the collection on its North American e-commerce channels shortly, noting it continues to be sold in other global markets, including Europe.
Broader Context: Lululemon's Market Position
This incident occurs against a backdrop of Lululemon vigorously defending its brand integrity. The company, celebrated for its premium athleisure wear such as yoga pants and hoodies, recently initiated legal proceedings against Costco. The lawsuit alleges that the wholesaler has been selling counterfeit versions of Lululemon's popular items, including Scuba hoodies and ABC pants, which retail for approximately $118 and $128 respectively.
Lululemon contends that these dupes, often promoted by social media influencers under hashtags like #LululemonDupes, infringe upon its intellectual property and tarnish its carefully cultivated reputation. The legal dispute remains unresolved, highlighting the ongoing challenges luxury activewear brands face in a market increasingly flooded with imitations.
For now, Lululemon's focus remains on addressing the feedback surrounding its Get Low leggings, a product marketed to provide a hugged feel and a defined look during high-intensity workouts. The company's swift response underscores its commitment to product quality and customer satisfaction, even as it navigates broader industry issues.
